Course : Mastering image marketing
Practical course - 2d
- 14h00 - Ref. PIM
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 | Understanding the power of image to impact messages |
| Knowing the uses and best practices in picture marketing |
| Optimizing images and visuals in your communication |
| Master the regulations governing the use of images and copyrights |
Intended audience
Marketing and communications managers, product managers, project managers and anyone involved in implementing an image-based communications strategy.
Prerequisites
Basic knowledge of marketing and communications.
Practical details
Hands-on work
Theoretical input, discussion, collective reflection and feedback. Case studies and practical exercises.
Course schedule
1 Understanding the evolution of visuals in communication
- The importance of visuals in society and communication: from "selfie" to brand communication...
- Social networks, the realm of images: Facebook, X (formerly Twitter), Pinterest, Instagram, Tumblr...
- The benefits of Picture Marketing.
- The use of images in other communication media.
- All photographers: smartphone practices and applications.
Exercise
Mind-mapping: image perception, the cornerstone of communication strategy.
2 Talking in pictures
- Associating a word with an image has a double effect: meaning and appeal.
- Make it easier to memorize pictorial messages.
- Master the text-image relationship.
- Develop your ideas in images.
- Making numbers talk: the impact of infographics.
- Playing with concept effects: PowerPoint, Pecha Kucha.
- What to say with emoticons: the place of emotion.
- Adopt a creative posture to express yourself: association, analogy.
Case study
Define image processing using creative techniques.
3 Optimizing photo quality
- What images for what communication?
- Identify and select images by their symbolism: color, visual...
- Choose the right formats and resolutions for your media.
- Work on framing.
- Know the specificities of visuals on the Internet.
- Know how to retouch your visuals.
- Use filters.
- Strive for consistency in the graphic charter.
Exercise
Adopt an expert eye to optimize visuals.
4 Respect rights to use and share images
- Understand copyright legislation: image creation, retouching, use, sharing...
- Know the specificities of using visuals on the Internet.
- An overview of image banks and how they work.
Exercise
In sub-groups, draw up a checklist of checks to be carried out before using an image.
5 Measuring image marketing performance
- Set up assessment tools.
- Define sound indicators "Picture Marketing".
- Measure and adapt strategy according to defined objectives.
Group discussion
ROI versus ROA.
Customer reviews
4,8 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
NOLWENN J.
20/10/25
4 / 5
Practical exercises are used to liven up the training and put the theory into practice instantly.
SOPHIE F.
20/10/25
5 / 5
Very good balance between teaching and practical exercises. Very clear support.
STÉPHANE E.
20/10/25
5 / 5
Very interesting.
Publication date : 01/17/2024
PARTICIPANTS
Marketing and communications managers, product managers, project managers and anyone involved in implementing an image-based communications strategy.
PREREQUISITES
Basic knowledge of marketing and communications.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Marketing and communications managers, product managers, project managers and anyone involved in implementing an image-based communications strategy.
PREREQUISITES
Basic knowledge of marketing and communications.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
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