Course : Developing a digital culture

optional DiGiTT® remote certification

Practical course - 1d - 7h00 - Ref. QQS
Price : 630 € E.T.

Developing a digital culture

optional DiGiTT® remote certification



Digital technology is profoundly transforming the economic landscape and human behavior. This training course will give you the keys to understanding the ongoing digital revolution and developing your digital culture.


INTER
IN-HOUSE
CUSTOM

In person or remote class
Available in English on request

Ref. QQS
  1d - 7h00
630 € E.T.




Digital technology is profoundly transforming the economic landscape and human behavior. This training course will give you the keys to understanding the ongoing digital revolution and developing your digital culture.


Teaching objectives
At the end of the training, the participant will be able to:
Defining digital culture and its impact on the economy
Sharing a common vocabulary around digital and Web technologies
Understanding the transformation of businesses and organizations
Identify digital tools and their added value
Identify new uses and behaviors in the digital world

Intended audience
All audiences.

Prerequisites
No special knowledge required.

Certification
DiGiTT® certification is optional when you register for this training course, and consists of 3 stages: taking a Diag® before the course, access to a digithèque to learn the concepts and notions for each digital skill, and then taking the certification exam. This consists of a 90-minute test available in English and French. The result certifies your skill level out of 1000 points (beginner, intermediate, advanced, expert). Taking this course alone is not enough to guarantee a maximum score on the exam. You can schedule and take the exam online within 4 weeks of the start of your session.returnchariot

Practical details
Hands-on work
Theoretical input, discussion, exercises and case studies.
Teaching methods
Active teaching based on exchanges, examples, practical exercises and evaluation throughout the course.

Course schedule

1
Embracing the digital revolution

  • Digital: definition, key figures and target.
  • Web and key players: GAFA, NATU and BATX.
  • Social media: X (formerly Twitter), Facebook...
  • Picture Marketing: Instagram, Pinterest...
  • Instant messaging: Messenger, WhatsApp, SnapChat...
  • Collaborative tools: forums, blogs, wikis, Cloud...
  • Major digital trends: 3D printing, VR, AI, IoT, Big Data, Machine Learning...
Exercise
Quiz on digital trends, definitions and figures. Take stock of your practices: where do you stand with digital?

2
Understanding the impact of digital on work and the economy

  • E-business and digital business: Crowdfunding, marketplace, social commerce, French Tech...
  • Focus on the major players in French Tech: Deezer, OVH, BlaBlaCar, Doctolib.
  • Product marketing (buzz, channel, inbound marketing, brand content, social brand...).
  • E-reputation, Sharing Economy, employee advocacy.
  • Regulations and risks: data protection, net neutrality...
Case study
Digital transformation of a company. Videos on digital and corporate culture.

3
Identify the main digital professions

  • Chief Digital Officer (CDO) and growth hackers (e.g. Dropox).
  • Lead Generation Manager, traffic manager.
  • Chief Hapiness Manager.
  • Community Manager and Social Media Manager.
  • Data Scientist, Big Data Architect.
  • Web and Mobile Product Manager and Mobile Application Developer.
  • Brand content manager and UX Designer.
  • IT Systems Security Manager and Data Protection Officer.
Exercise
Game "Who is it?" about digital professions.

4
Digitizing the way we work and learn

  • Information system transformation: Cloud Computing, BYOD, dematerialization...
  • Workspace design: telecommuting, shared offices, nomadization, FABlAB, Hackaton...
  • Distance and alternative learning: LMS, e-learning, Serious Game, mobile learning...
  • Sharing tools and media: social networks, Cloud, mobile, tablet...
  • Coaching and new management methods.
  • Safety and regulations: right to disconnect, charter for the use of digital tools.
Case study
How do you support employees in their digitalization process?


Publication date : 05/22/2024


Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class

Last places available
Guaranteed date, in person or remotely
Guaranteed session

REMOTE CLASS
2026 : 26 June, 14 Oct.

PARIS LA DÉFENSE
2026 : 26 June, 14 Oct.