Course : Handling customer complaints by email

Goal: Efficiency and customer satisfaction

Practical course - 1d - 7h00 - Ref. RCL
Price : 690 € E.T.

Handling customer complaints by email

Goal: Efficiency and customer satisfaction





INTER
IN-HOUSE
CUSTOM

Practical course in person or remote class
Disponible en anglais, à la demande

Ref. RCL
  1d - 7h00
690 € E.T.






Teaching objectives
At the end of the training, the participant will be able to:
Identify the meaning of the customer's complaint
Structure a clear, concise and positive response
Energize your style
Use a register to generate customer satisfaction

Practical details
Hands-on work
Writing and rewriting workshops. Sharing practices, group compositions, intensive training.
Teaching methods
Active and participatory instructional methods. Alternating theory/practice as applied to the context and experiences of the participants.

Course schedule

1
Understanding the customer's complaint

  • Decode the customer's complaint: Put yourself "in the shoes" of the dissatisfied customer.
  • Tell apart expectations and needs: Analyze the substance of the complaint.
  • Define the components of an efficient writing process that generates customer satisfaction.
Hands-on work
The "I, customer" game. Analyze different types of complaints. Identify expectations and needs. Formalize the components of effective writing in the form of a mind map.

2
Build the response to the complaint to aim for efficiency

  • Rethink your strategy for responding to customer complaints.
  • Structure your response methodically: rebound, accompany, conclude.
  • Expressing empathy: Rephrasing the complaint and reassuring the customer that their request has been understood.
  • Provide a solution to the complaint and advise the customer of the next step.
  • Conclude the email positively.
  • Ask yourself the key questions before sending your email.
Hands-on work
Workshop on writing emails based on the examples analyzed in the first sequence: Structuring the response, rephrasing the complaint, proposing a solution. Group debriefing.

3
Revitalizing your style to enhance your brand's image

  • Learn to write in short format.
  • Add positivity to your style: Use words that create customer satisfaction.
  • Be more impactful in your response: Write clearly, precisely and factually.
  • Personalize your response.
  • Work on the form of your email to make it more readable.
Hands-on work
Intensive workshop of rewriting exercises: Polishing unpleasant words, writing dynamically, reworking syntax.

4
Expanding your vocabulary to express your empathy

  • Translate technical jargon and make it understandable.
  • Use words of empathy.
  • Use words of reassurance.
Exercise
Creativity game: Vary and expand your wording. Build a personal library of appropriate phrases.


Customer reviews
4,8 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
MAGALI C.
08/06/26
5 / 5

Good course material. Exercises based on real-life scenarios, so they’re tailored to individual needs. A good balance between theory and practice. Top-notch explanations!



Publication date : 03/26/2024



This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.

Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class

Dernières places
Date garantie en présentiel ou à distance
Session garantie

REMOTE CLASS
2026 : 11 Dec., 11 Dec.

2027 : 10 May, 10 May, 8 Nov., 8 Nov.

PARIS LA DÉFENSE
2026 : 11 Dec.

2027 : 10 May, 8 Nov.



This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.