At the end of the training, the participant will be able to:
Identify the meaning of the customer's complaint
Structure a clear, concise and positive response
Energize your style
Use a register to generate customer satisfaction
Practical details
Hands-on work
Writing and rewriting workshops. Sharing practices, group compositions, intensive training.
Teaching methods
Active and participatory instructional methods. Alternating theory/practice as applied to the context and experiences of the participants.
Course schedule
1
Understanding the customer's complaint
Decode the customer's complaint: Put yourself "in the shoes" of the dissatisfied customer.
Tell apart expectations and needs: Analyze the substance of the complaint.
Define the components of an efficient writing process that generates customer satisfaction.
Hands-on work
The "I, customer" game. Analyze different types of complaints. Identify expectations and needs. Formalize the components of effective writing in the form of a mind map.
2
Build the response to the complaint to aim for efficiency
Rethink your strategy for responding to customer complaints.
Structure your response methodically: rebound, accompany, conclude.
Expressing empathy: Rephrasing the complaint and reassuring the customer that their request has been understood.
Provide a solution to the complaint and advise the customer of the next step.
Conclude the email positively.
Ask yourself the key questions before sending your email.
Hands-on work
Workshop on writing emails based on the examples analyzed in the first sequence: Structuring the response, rephrasing the complaint, proposing a solution. Group debriefing.
3
Revitalizing your style to enhance your brand's image
Learn to write in short format.
Add positivity to your style: Use words that create customer satisfaction.
Be more impactful in your response: Write clearly, precisely and factually.
Personalize your response.
Work on the form of your email to make it more readable.
Translate technical jargon and make it understandable.
Use words of empathy.
Use words of reassurance.
Exercise
Creativity game: Vary and expand your wording. Build a personal library of appropriate phrases.
Customer reviews
4,8 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
MAGALI C.
08/06/26
5 / 5
Good course material. Exercises based on real-life scenarios, so they’re tailored to individual needs. A good balance between theory and practice. Top-notch explanations!
Publication date : 03/26/2024
PARTICIPANTS
PREREQUISITES
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES • The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.
Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class
Dernières places
Date garantie en présentiel ou à distance
Session garantie
No session at the moment, we invite you to consult the schedule of distance classes.
9
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.