BtoB sales e-learning channel

by XOS

Practical course - 1d - 04h55 - Ref. 8BB
Price : 105 € E.T.

BtoB sales e-learning channel

by XOS



Selling is an act that does not allow for improvisation. This training course is a real tool to help you adopt effective techniques and behaviors to help you throughout the sales process: from prospecting to closing.


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Chaîne e-learning accessible sur la E-academy by ORSYS

Ref. 8BB
  04h55
Prix : 105 € E.T.
Language : EN
This course is also available in English.
Optional :
Tutorat : 199 € HT




Selling is an act that does not allow for improvisation. This training course is a real tool to help you adopt effective techniques and behaviors to help you throughout the sales process: from prospecting to closing.


Teaching objectives
At the end of the training, the participant will be able to:
Mastering the different phases of a sale
Better prepare your prospecting
Make appointments with greater ease
Making appointments efficiently
Understand your customers better and finally conclude with the signing of a contract
Negotiate effectively with customers.

Intended audience
Anyone involved in business prospecting: salespeople, sales representatives, telemarketers...

Prerequisites
No special knowledge required.

Practical details
Digital activities
The soft skills structure: expert videos, exercises, case studies and summary sheets.
Mentoring
L’option tutorat propose un accompagnement personnalisé par un formateur référent ORSYS, expert du domaine. Adapté aux besoins, aux capacités et au rythme de chaque apprenant, ce tutorat combine un suivi asynchrone (corrections personnalisées d’exercices, échanges illimités par message…) et des échanges synchrones individuels. Bénéfice : une meilleure compréhension, le développement des compétences et un engagement durable dans la formation.
Pedagogy and practice
Bénéficiez des conseils et des retours d'expériences des meilleurs experts. Découvrez leurs astuces et les raisons de leurs succès au travers de témoignages concrets. Les apprenants participent à un exercice de découverte active pour compléter et/ou renforcer les apports notionnels de l’expert et bénéficier d’un retour adapté en fonction de leur réponse. Durant chaque cours, découvrez des cas opérationnels réalisés par des experts pour aider les apprenants à mettre en pratique ce qu’ils viennent d'apprendre. Retrouvez une fiche synthèse complète et efficace ! Chaque apprenant pourra conserver une trace écrite de ce qu’il a appris et des conseils qu’il a reçus.

Course schedule

1
Preparing for sales prospecting

  • Prepare your prospecting database.
  • Prepare your telephone prospecting.
  • Prepare your e-mail prospecting.
  • Prospecting with social networks.
  • Write an effective sales pitch.
  • Prepare your argument.

2
Make an appointment

  • Get past the secretary's roadblock.
  • Make a successful appointment.
  • Dealing with objections over the phone.
  • Prepare your sales visit.
  • Prepare your questioning library.

3
Conducting a meeting

  • Get to grips with sales talk.
  • Detect buying needs and motivations.
  • Practice active listening.
  • Present with conviction.
  • Make relevant and effective arguments.
  • Listen to objections.
  • Respond effectively to objections.

4
Deciphering customer attitudes and behavior

  • Your REACTION: a method of responding to a complaint.
  • Successful reformulation.
  • Understanding and adapting to the customer.

5
Closing the sale

  • Present the prize.
  • Defend your price effectively.
  • Relaunch a commercial offer.
  • Preparing for negotiations.
  • Closing to sell.

6
Successful negotiation

  • Prepare your negotiation to maximize its impact.
  • Conducting and concluding negotiations.