Marketing
Digital now has a clear role in marketing. Marketing strategies must be multichannel: In order to build loyalty among customers and win over new prospects, companies are using all the methods at their disposal and coordinating their activities, particularly promotional campaigns, across different media. The vocabulary and practices are expanding. Products and services are being developed with lean startup or design thinking methods, a brand strategy is managed using inbound marketing and storytelling techniques, advertising campaigns are optimised with automation and programming, etc. Marketing is also adapting to legal changes. The General Data Protection Regulation (GDPR), for example, has forced companies to better structure their practices and secure their relationship with their customers. New approaches and progress in behavioural analysis techniques and methods open up new horizons for marketing, and the use of neuroscience and big data are examples of major advances in this field.
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Digital and cross-channel marketing strategy
Training plan
Marketing: strategy and management
Marketing Keys
CLE - 3 d
4,5/5
Next session : 09/12/2026
Designing and implementing a marketing strategy
MAS - 3 d
4/5
Next session : 26/10/2026
Building marketing dashboards
TBM - 2 d
Next session : 13/05/2027
Developing a data-driven marketing strategy
MDE - 2 d
Next session : 14/01/2027
Successful service marketing
RKE - 2 d
Next session : 01/07/2027
Design and manage your digital marketing plan
PMD - 2 d
5/5
Next session : 04/11/2027
Digital marketing: Implementation strategies
MKD - 2 d
4,5/5
Next session : 08/10/2026
Digital marketing, state of the art and trends
MKA - 2 d
4,6/5
Next session : 10/06/2027
Implement your customer acquisition and retention strategy
MCF - 2 d
4,1/5
Next session : 18/11/2027
Sustainable and responsible marketing
DRR - 2 d
5/5
Next session : 25/11/2027
AI at the service of your marketing and sales strategy
IAK - 1 d
4,6/5
Next session : 24/02/2027
Product management and product marketing
Product Management as a Profession
FCP - 3 d
4,8/5
Next session : 26/10/2026
Launch a new product
LNP - 3 d
4,9/5
Next session : 15/03/2027
Lean Startup, assessing a product's potential for success
LUT - 2 d
4,2/5
Next session : 17/06/2027
Design Thinking: Developing innovative products and services
DSH - 2 d
4,6/5
Next session : 26/11/2026
Marketers: developing your creativity
CMK - 2 d
5/5
Next session : 01/07/2027
Web marketing
Webmarketing: The Fundamentals
MFW - 3 d
4,4/5
Next session : 21/06/2027
Webmarketing, advanced
WMA - 2 d
5/5
Next session : 17/06/2027
Webmarketing: increase the visibility of your website
EMC - 2 d
4,6/5
Next session : 18/03/2027
Inbound Marketing, converting prospects into customers
INB - 2 d
4,6/5
Next session : 17/06/2027
100% e-learning
Brand content and brand strategy
Training plan
Brand content and brand strategy
Brand content: digital approach
Brand content and product strategy
Product Management as a Profession
FCP - 3 d
4,8/5
Next session : 26/10/2026
Launch a new product
LNP - 3 d
4,9/5
Next session : 15/03/2027
Successful operational marketing
MAR - 3 d
4,8/5
Next session : 10/05/2027
Building marketing dashboards
TBM - 2 d
Next session : 13/05/2027
Inbound Marketing, converting prospects into customers
INB - 2 d
4,6/5
Next session : 17/06/2027
Content strategy
Marketing trends and new approaches
New marketing methods
Marketers: developing your creativity
CMK - 2 d
5/5
Next session : 01/07/2027
Launch a marketing campaign with influencers
INF - 2 d
5/5
Next session : 21/01/2027
Design Thinking: Developing innovative products and services
DSH - 2 d
4,6/5
Next session : 26/11/2026
Design Thinking, PDGO-DT certification
STK - 2 d
4,2/5
Next session : 10/06/2027
Collective Intelligence Facilitation, PDGO-F certification
GFE - 3 d
5/5
Next session : 12/05/2027
Lean Startup, assessing a product's potential for success
LUT - 2 d
4,2/5
Next session : 17/06/2027
Mastering image marketing
PIM - 2 d
4,8/5
Next session : 10/06/2027
Adopting new consumption patterns
New digital trends
Digital marketing, state of the art and trends
MKA - 2 d
4,6/5
Next session : 10/06/2027
Make your digital marketing more responsible
NUR - 2 d
Next session : 18/11/2027
Big Data and marketing strategy, uses and implementation
BAD - 2 d
Next session : 11/03/2027
Google Ads: optimizing your campaigns in the age of AI
GAD - 2 d
4,5/5
Next session : 31/05/2027
Marketing Automation, optimizing your marketing campaigns
MKO - 1 d
4,1/5
Next session : 04/06/2027
Marketing campaigns, visibility, and SEO ranking
Visibility and reputation
Marketing
Building marketing dashboards
TBM - 2 d
Next session : 13/05/2027
Optimize your digital media investments
WZM - 2 d
Next session : 27/09/2027
Launch a digital advertising campaign
CPD - 2 d
Next session : 25/11/2027
Launch a marketing campaign with influencers
INF - 2 d
5/5
Next session : 21/01/2027
Marketing Automation, optimizing your marketing campaigns
MKO - 1 d
4,1/5
Next session : 04/06/2027
Emailing and newsletters, designing and implementing campaigns
NEW - 2 d
4,6/5
Next session : 10/05/2027
Google Ads: optimizing your campaigns in the age of AI
GAD - 2 d
4,5/5
Next session : 31/05/2027
Google Analytics 4 (GA4)
Optimize web performance with Google Tag Manager
GTA - 2 d
4,6/5
Next session : 25/01/2027
Google Analytics (GA4), analyze your website statistics
LYT - 2 d
3,9/5
Next session : 11/01/2027
Advanced Google Analytics (GA4)
GAX - 2 d
4,4/5
Next session : 24/05/2027
Google Analytics 4, track and improve your e-commerce performance
ECG - 1 d
Next session : 01/04/2027
Analyze your GA4 digital data with no-code tools
GAB - 2 d
Next session : 04/11/2027
Looker Studio: transform your data into interactive dashboards
LST - 2 d
4,8/5
Next session : 18/01/2027
BigQuery for Google Analytics 4, analyze your data
GBQ - 1 d
Next session : 25/03/2027
SEO ranking
Digital Analytics, strategy and best practices
DAL - 2 d
4,8/5
Next session : 18/11/2027
Natural referencing strategies and techniques
FER - 1 d
5/5
Next session : 16/11/2027
Optimize web performance with Google Tag Manager
GTA - 2 d
4,6/5
Next session : 25/01/2027
Google Tag Manager
GTM - 1 d
Next session : 04/11/2027
Introduction to Matomo: analyze your site's performance independently
MAQ - 1 d
4,6/5
Next session : 18/03/2027
Piano Analytics: analyze, control and optimize your website's performance
PNA - 1 d
4,4/5
Next session : 11/03/2027
Marketing research and monitoring
3.5 hour basics – Remote only
Market research
Market research and survey techniques
TEM - 2 d
4,4/5
Next session : 07/06/2027
Managing a Benchmarking project
BEN - 2 d
Next session : 03/06/2027
Designing and implementing a marketing strategy
MAS - 3 d
4/5
Next session : 26/10/2026
Design and manage your digital marketing plan
PMD - 2 d
5/5
Next session : 04/11/2027
Digital marketing: Implementation strategies
MKD - 2 d
4,5/5
Next session : 08/10/2026
E-commerce
E-commerce: social media and e-merchandising
E-commerce: legal matters and the GDPR
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