Publication date : 03/05/2024

Course : Producing professional webinars

Practical course - 2d - 14h00 - Ref. AWB
Price : 1310 € E.T.

Producing professional webinars




Webinars are a widely used professional form of group meeting. This training course will enable you to produce high-quality, professional webinars, whatever your subject: business development, marketing promotions, association and union events, trade fairs and shows.


INTER
IN-HOUSE
CUSTOM

Practical course remote class
Disponible en anglais, à la demande

Ref. AWB
  2d - 14h00
1310 € E.T.




Webinars are a widely used professional form of group meeting. This training course will enable you to produce high-quality, professional webinars, whatever your subject: business development, marketing promotions, association and union events, trade fairs and shows.


Teaching objectives
At the end of the training, the participant will be able to:
Designing webinars: scripting, casting moderators and speakers
Create a reverse schedule to be shared with all webinar participants
Producing webinars
Promote its webinars, in particular through communication on social networks and teaser videos
Post-production of webinar video replays

Intended audience
Anyone required to run a webinar for professional purposes.

Prerequisites
No special knowledge required.

Practical details
Hands-on work
75% of the practical parts are exercises and real-life cases. Webinar topics are provided by participants.

Course schedule

1
Designing webinars

  • Understand the difference between video meetings and webinars.
  • Define the duo: webinar objectives and target audience.
  • Distinguish between one-shot and episodic webinars.
  • Optimize webinar preparation with speakers.
  • Understand the technical components of a webinar.
  • Build a webinar backlog.
  • Make a checklist of items not to be missed.
Hands-on work
Design a webinar from A to Z, with the construction of a retroplanning. This webinar will then be the subject of a "full-scale webinar" on the second day of training.

2
Producing webinars

  • Script and cast a typical webinar.
  • Leading with dynamism: posture, voice and support.
  • Build your webinar schedule and materials.
  • Plan post-webinar actions.
Hands-on work
Webinar configuration and webinar dry run with all players involved.

3
Promote your webinars

  • Invitation care: best practices to arouse the interest of your recipients.
  • Promote your webinars.
  • Use online ticketing for registrations.
  • Qualifying your target: effective rules.
  • Choosing an evocative title: tips for success.
Hands-on work
Webinar promotion via LinkedIn or Facebook (with teaser video). Build a webinar confirmation email to registrants with the webinar link.

4
Master the video editing of your webinar replay

  • Export files/
  • Master the complementary nature of different assembly methods.
  • Put replays online.
  • Broadcast replays to participants and/or non-participants.
Hands-on work
Editing of a webinar video replay from the webinar video rushes. Broadcast on YouTube/LinkedIn and Facebook.


Dates and locations

Dernières places
Date garantie en présentiel ou à distance
Session garantie
From 11 to 12 March 2026
FR
Remote class
Registration
From 8 to 9 June 2026
FR
Remote class
Registration
From 21 to 22 September 2026
FR
Remote class
Registration
From 19 to 20 November 2026
FR
Remote class
Registration

REMOTE CLASS
2026 : 11 Mar., 8 June, 21 Sep., 19 Nov.