Publication date : 08/01/2024
Course : The fundamentals of Community Management
Practical course - 2d
- 14h00 - Ref. CMQ
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 | Identify the challenges of Community Management and understand its principles |
| Identify the roles and missions of the Community Manager |
| Master the vocabulary and uses of the social Web |
| Learn about the different social networks, their functions and uses |
| Create and manage accounts on the main social networks, in particular Facebook and X (formerly Twitter) |
| Learn about the main tools for managing social networks |
Intended audience
Communications, marketing, public relations, web managers and anyone else who needs to carry out community management tasks as part of their job.
Prerequisites
No special knowledge required.
Practical details
Hands-on work
Theoretical input, feedback and practical exercises to familiarize you with the functionalities and uses of social networks.
Teaching methods
In addition to this training course, ORSYS provides Atlas members with Mobile Learning modules. They will be available 7 days before training and for 30 days after training.
Course schedule
1 Understanding the social Web and the challenges of Community Management
- Understand the changing nature of Web communication.
- Identify the main levers of the social Web: social networks, blogs, proprietary social networks...
- Discover collaborative uses.
- Defining Community Management.
- Identify the challenges of Community Management for your company.
Hands-on work
Group discussions and feedback.
2 Identify the roles and missions of the Community Manager
- Define the roles of the Community Manager.
- Draw up internal and external charters for the proper use of social networks.
- Maintaining community cohesion.
- Identify the obstacles and opportunities to implementing your actions on social networks.
Hands-on work
Review of examples of internal and external charters.
3 Understanding the different types of social networks
- Identify the main uses of social networks and new trends.
- Understand their benefits, purposes and business applications.
- Determine which social networks to include in your presence strategy.
Hands-on work
Take stock of your presence on social networks.
4 Focus on Facebook and X
- Understand the challenges of Facebook for corporate communications.
- Understand the potential of Facebook and its operating principles: Post, Like, Share...
- Define template: profile, group or page.
- Know the specifics and impact of X.
- Vocabulary: followers, hashtags...
Hands-on work
Benchmarking competitors on Facebook and X.
5 Managing a Facebook page
- Create and personalize your page.
- Manage the distribution of your publications.
- Use advanced functions.
Hands-on work
Creation and personalization of your Facebook page, scheduling of publications.
6 Manage X account
- Know the main features, golden rules and best practices of X.
- Understanding the composition of a tweet: format, symbols, shortcuts...
- Customize your X profile.
- Optimize the distribution of your tweets.
- Discover Social Media Management platforms.
Hands-on work
Learn to tweet. Personalize your profile. Use Hootsuite to manage profiles and publish content.
7 Discover other collaborative platforms and their functionalities
- Make yourself visible on LinkedIn: build and manage your network of contacts, create a discussion group.
- Share photos and videos: Flickr, Pinterest, Instagram...
- Share videos: Youtube, Dailymotion, Vimeo...
- Share presentations: Slideshare...
- Use curation tools: Scoop.It, Paper.li
Demonstration
Get to grips with the main functions of different platforms.
Options
Certification : 190 € HT
La certification DiGiTT® est en option lors de l’inscription à cette formation et s’articule en 3 étapes : le passage d’un Diag® avant la formation, l’accès à une digithèque permettant l’apprentissage des concepts et notions pour chaque compétence digitale, puis le passage de l’examen de certification. Celui-ci se compose d’un test de 90 min disponible en anglais et en français.
Le résultat atteste de votre niveau de compétences sur 1000 points (débutant, intermédiaire, avancé, expert).
Le seul suivi de cette formation ne constitue pas un élément suffisant pour garantir un score maximum à l’examen. La planification de ce dernier et son passage s’effectuent en ligne dans les 4 semaines qui suivent le début de votre session.
Customer reviews
4,4 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
PHILIPPE A.
18/12/25
5 / 5
Très bonne approche pédagogique de la formation dans son ensemble
PROST ASTRID T.
18/12/25
5 / 5
Michelle est une intervenante passionnante et très présente pour répondre aux questions et animer la formation. Merci à elle :)
SANDRINE M.
18/12/25
5 / 5
bonne prise de recul sur les élèments et bonne séniorité marché
PARTICIPANTS
Communications, marketing, public relations, web managers and anyone else who needs to carry out community management tasks as part of their job.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Communications, marketing, public relations, web managers and anyone else who needs to carry out community management tasks as part of their job.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
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