Publication date : 04/30/2024
Course : Communication assistant, the jobidentify all the issues and relay the company's image effectively
Practical course - 2d
- 14h00 - Ref. CMU
|
Download in PDF format
Share this course by email
 | Understanding the challenges of corporate communications |
| Identify the tasks and role of the communications assistant |
| Have methods and tools to implement and monitor actions |
| Integrate the specifics of digital communication |
| Contribute to smooth relations between the various players |
Intended audience
Communications assistant, anyone involved in implementing internal or external communications initiatives.
Prerequisites
No special knowledge required.
Practical details
Hands-on work
Group exercises to analyze messages and build monitoring indicators, concrete case studies followed by participative exchanges.
Course schedule
1 Understanding the challenges of corporate communications
- Enhance the company's image and reputation.
- Adapt the form of communication to the fields of intervention.
- Integrate new approaches: digital, brand content, stakeholders, CSR.
Hands-on work
Corporate and employer brand analysis.
2 Efficiently assist the Communications Department
- Position the assistant's role as a pivotal point in the organization.
- Organize internal and external contacts.
- Contribute to the cohesion and fluidity of the team's actions.
Hands-on work
Identify internal and external contacts.
3 Contribute to the implementation of communication activities
- Planning and organizing an event.
- Working with journalists: press kits, conferences, press briefings.
- Use digital tools for internal and external communication.
- Understand and use the specific features of different social media.
- Master informative and Web writing techniques.
- Ensuring the company's visual identity: the graphic charter.
Exercise
Rédiger de textes adaptés aux supports de communication digitaux. Réaliser les rétro-plannings, fil conducteur et invitation pour un événement.
4 Participate in the development of the communication plan
- Master digital monitoring and diagnostic tools.
- Identify the objective of the action and its target.
- Understand how a message is developed and the choice of means.
- Monitor the progress of the communication plan.
- Summarize the action plan.
Hands-on work
Réaliser un questionnaire en ligne (logiciel Survey Monkey) pour analyser le lectorat d'un support interne. Réaliser un tableau de synthèse des actions de communication.
5 Follow-up on communication actions
- Working with external service providers: selection and collaboration.
- Plan and monitor the progress of action plans.
- Identify relevant evaluation criteria for each communications activity.
- Draw up a communication action report.
Hands-on work
Organiser un appel d'offres pour la réalisation d'un projet.
Construire un tableau de bord de pilotage.
Customer reviews
5 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
CÉLINE L.
30/06/25
5 / 5
very interesting, lots of concepts covered
EMILIE H.
30/06/25
5 / 5
perfect nothing to say
PARTICIPANTS
Communications assistant, anyone involved in implementing internal or external communications initiatives.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Communications assistant, anyone involved in implementing internal or external communications initiatives.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class
Dernières places
Date garantie en présentiel ou à distance
Session garantie