Publication date : 03/21/2024
Course : CSR communication: enhancing your company's image
Practical course - 2d
- 14h00 - Ref. CSE
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Share this course by email
 | Identify your role and limits in a CSR approach |
| Defining CSR communication objectives |
| Choosing the focus of your CSR communication |
| Selecting communication media |
Intended audience
Communication managers and officers (companies, associations, NGOs, government agencies, local authorities, etc.).
Prerequisites
No special knowledge required.
Practical details
Case study
Case studies, experience sharing, group discussions.
Teaching methods
Active, participative teaching methods. Alternating theory/practice with application to the context and experience of participants.
Course schedule
1 Understanding the context of CSR and sustainable development (SD)
- Definition and principles of SD, CSR and responsible communication.
- Environmental awareness.
- The influence of NGOs.
- What are the consequences of this changing society for the company?
- Why communicate on CSR?
Example
International benchmark.
2 Developing a responsible organization approach
- What role does the communications department play in a CSR approach?
- Knowledge of regulations and standards (ISO 26000, ISO 14001, ISO 20121).
- Responsibility for message, medium and distribution.
- Focus: how to avoid Greenwashing?
- The 3 prerequisites and 3 steps method: message, support and control.
- Organizational governance for a responsible communications strategy.
- Assessment and control.
Exercise
Labels, product labels and claims... How do you recognize them? How do you perceive your company's CSR? What impact does it have in terms of communication? Diagnosis of practices.
3 Define your CSR communication objectives
- What are the goals to be achieved? Analyze and define them.
- Identify your stakeholders.
- Build your positioning.
- Choose coherent lines of communication.
- More information, less dream.
Group discussion
Examples and discussion of good and bad practices.
4 Define what to communicate and on what media
- Mobilize internal staff around the CSR approach.
- Promote the company's commitment to its stakeholders, and its product and service offerings.
- CSR content strategies On and Offline, the Web 2.0 opportunity.
- Know the different elements of the CSR report.
- Public relations: which angle of attack for which media? What distribution?
- The case of CSR and sustainable development advertising.
- Recommendations for eco-socially responsible media.
- Lifecycle analysis tools. How to select partners and subcontractors for lasting relationships?
Case study
Case study based on participants' examples and communication actions resulting from the activity.
Customer reviews
4 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
NATHALIE J.
11/09/25
4 / 5
Thank you for the links and examples of tools presented.
STÉPHANIE F.
11/09/25
4 / 5
Professional and attentive moderatorCould include business cases/examples of organisations with an effective CSR approach (or not)
AGATHE B.
11/09/25
3 / 5
As discussed, I was expecting more of a direct link with a communications strategy and concrete examples of things observed. The course is halfway between communication and CSR, so the roles are mixed. Some interesting things were mentioned but I wanted to go further on communication.
PARTICIPANTS
Communication managers and officers (companies, associations, NGOs, government agencies, local authorities, etc.).
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Communication managers and officers (companies, associations, NGOs, government agencies, local authorities, etc.).
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
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Remote class
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