Publication date : 04/30/2024
Course : Employee Advocacy: The essentials for turning employees into ambassadorsoptional DiGiTT® remote certification
Practical course - 1d
- 7h00 - Ref. DVE
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 | Identify internal risks and precautions to take when setting up an ambassador program |
| Define the essential steps for setting up your Ambassador program |
| Creating a community of Ambassadors |
| Maintaining the commitment of our Ambassadors |
| Define your success indicators |
Intended audience
Directors and managers in marketing, digital marketing, communications, social media, human resources and training.
Prerequisites
No special knowledge required.
Practical details
Exercise
Numerous reflection exercises, role-playing and tool practice.
Teaching methods
Theoretical input, exercises and case studies, brainstorming, practice and tool demonstrations.
Course schedule
1 The objectives of an ambassador program
- Reminder of the impact of e-reputation on corporate objectives.
- Definition and challenges of an ambassador program.
- The objectives of an ambassador program.
Group discussion
Reflection on the objectives of an ambassador program and potential applications.
2 Useful precautions for an effective ambassador program
- Ethics and transparency: volunteering, freedom of speech, avoiding greenwashing...
- Legal and reputational risks: preventing risky behavior (private/professional life, image rights, etc.).
- Set up a Social Media Charter.
Exercise
À partir d'exemples de chartes, recenser différents points spécifiques à une charte similaire pour sa propre activité (conflits d'intérêt, sujets à éviter, précautions à recommander…)
3 Setting up an ambassador program
- Expectations and roles: ambassador, influencer, sponsor, management, HR, communications department...
- Criteria for selecting and identifying Ambassadors.
- Involve employees.
Exercise
Set up the pilot group and list the stages, actions, stakeholders and responsibilities for setting up the pilot group or launching the program.
4 Managing ambassadors and measuring performance
- Removing obstacles to employee involvement.
- Best practices in animation.
- Free and paid content solutions for Ambassadors.
- The importance of KPIs.
- Key indicators.
Exercise
Lister les initiatives d’acculturation et d’animation applicables pour son entreprise. Identification des indicateurs pour les objectifs de son programme d’ambassadeurs.
Options
Certification : 190 € HT
learning is assessed throughout the session through a series of exercises (50-70% of the time).
The certification option comes in the form of a voucher or invitation that will allow you to take the exam at the end of the training course.
Customer reviews
4,7 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
ELOISE S.
20/10/25
5 / 5
Very interesting training. The discussions enabled us to go into certain points in greater depth and to come away with ideas to implement.
VIOLETTE MAXENCE L.
20/10/25
4 / 5
Valuable teaching approach: dynamic and interactive
LÉA G.
08/09/25
5 / 5
The training was very rewarding, with concrete examples and a solid foundation on which to launch an ambassador programme.
PARTICIPANTS
Directors and managers in marketing, digital marketing, communications, social media, human resources and training.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Directors and managers in marketing, digital marketing, communications, social media, human resources and training.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
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Remote class
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