Publication date : 02/19/2025
Course : Advanced Google Analytics (GA4)Analyze your campaigns and routes with GA4, BigQuery and Looker Studio
Practical course - 2d
- 14h00 - Ref. GAX
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 | Master the advanced features of Google Analytics |
| Setting up event and conversion tracking in GA4 |
| Interpret GA4 reports to identify trends and insights |
| Measuring the effectiveness of marketing campaigns |
| Propose optimization recommendations |
Intended audience
Marketing managers, web analysts, web project managers, web marketing consultants or anyone wishing to deepen their knowledge and optimize their marketing strategies.
Prerequisites
Basic knowledge of Google Analytics 4
Practical details
Hands-on work
Theoretical input, exchange of best practices and practical work
Course schedule
1 Analyze your digital journeys
- Indicators for analyzing your career paths
- Key event configuration in GA4 (standard and customized reports)
- Construction and analysis of conversion tunnels (direct tunnel/indirect tunnel/closed tunnel)
- Advanced explorations to refine your analysis
Hands-on work
Identify and prioritize key indicators. Set key events and create customized conversion tunnels.
2 Analyze your marketing campaigns
- Campaign analysis indicators
- Acquisition" reports (traffic and user acquisition)
- Campaign analysis via personalized segments
- Attribution models in GA4
Hands-on work
Define the analysis dimensions essential to campaign analysis. Create personalized segments. Use attribution reports to optimize multi-channel campaigns.
3 Analyze GA4 data with BigQuery
- BigQuery fundamentals and benefits for GA4 analysis
- GA4 tables in BigQuery
- Creating basic SQL queries (SELECT, WHERE, GROUP BY)
- Query automation with Google Cloud Scheduler
- Best practices for query efficiency and cost optimization
Hands-on work
Create queries to obtain actionable insights and optimize SQL queries. Plan automated reports
4 Integrating GA4 data into Looker Studio
- The fundamentals of Looker Studio and its relevance to GA4 analysis
- GA4 connection to Looker Studio (data update, query performance, etc.)
- Looker Studio's main components: databases, report templates, visualization options
- GA4 report creation (tunnel and campaign analysis)
Hands-on work
Use filters and controls to make reports interactive and relevant. Create customized visual reports that highlight GA4 KPIs
PARTICIPANTS
Marketing managers, web analysts, web project managers, web marketing consultants or anyone wishing to deepen their knowledge and optimize their marketing strategies.
PREREQUISITES
Basic knowledge of Google Analytics 4
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Marketing managers, web analysts, web project managers, web marketing consultants or anyone wishing to deepen their knowledge and optimize their marketing strategies.
PREREQUISITES
Basic knowledge of Google Analytics 4
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
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