Publication date : 01/04/2024
Course : Google Tag Manager
Practical course - 1d
- 7h00 - Ref. GTM
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 | Improving information gathering in GA4 |
| Master the different types of triggers |
| Understand the different ways to collect data and create custom variables |
| Using advanced functions |
| Setting up a tag with dynamic variables |
Intended audience
This training course is designed for people who know the basics of Google Tag Manager and want to perfect their use of the tool.
Prerequisites
No special knowledge required.
Practical details
Hands-on work
Theoretical input, exchange of best practices and practical work.
Course schedule
1 Improve information collection via Google Tag Manager
- Create GA4 events in GTM: e-commerce event, iframe...
- Use the different types of variables: cookies, custom JavaScript, data layer, RGPD impacts.
- Define and check implementation of advanced GTM settings (Chrome extensions, DebugView, etc.).
- Implement server-side and measure impacts on site performance and RGPD.
Hands-on work
Creating a GA4 event in Google Tag Manager
2 Setting up advanced tags
- Understand and use the different types of triggers: DOM, page view, consent...
- Set up an advanced tag with custom variables.
- Identify the 10 custom tags to implement on your site.
- Use community templates.
- Using workspaces to improve teamwork.
Hands-on work
Implement Google Consent mode / track conversions in Facebook Ads
3 Defining your tagging plan: tips and best practices
- Define the various components of the tagging plan: tag, RGPD, data layer...
- Set up a summary reference system.
Hands-on work
Define a tagging plan.
Customer reviews
4,3 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
STEPHANE D.
21/07/25
4 / 5
As the trainer said, this course is aimed primarily at people who already work on GTM, which is not necessarily the case for me. I would have preferred to go back to the basics, so the course wasn't necessarily adapted to my level and needs, but the content was interesting and inspiring.
JUSTINE F.
21/07/25
4 / 5
The trainer relied very little on documentation and gave priority to practice, which is very good. However, the training was immediately very technical and practical for someone who had never used GTM before. It would have been better to get to grips with it less quickly. I made a lot of progress in one day, but the learning curve is very dense. The training goes into a lot of detail, but what I really needed was more basic training on how to use GTM.
ANGÉLIQUE D.
05/03/25
5 / 5
Very rewarding. A good basis for using the tool!
PARTICIPANTS
This training course is designed for people who know the basics of Google Tag Manager and want to perfect their use of the tool.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
This training course is designed for people who know the basics of Google Tag Manager and want to perfect their use of the tool.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
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Remote class
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Date garantie en présentiel ou à distance
Session garantie