Publication date : 04/09/2024
Course : Developing your communication strategy on LinkedIn
Practical course - 1d
- 7h00 - Ref. LVI
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 | Optimize the content of your profile, company page or newsgroup |
| Discover advanced functions |
| Optimize searches and manage contacts |
| Mastering uses to make yourself visible |
Intended audience
Communication and Marketing Managers, HR Managers, Community Managers or anyone in charge of a profile or page.
Prerequisites
No special knowledge required.
Practical details
Exercise
Practical exercises and role-playing, exchanges between participants, sharing of experiences.
Course schedule
1 Why use LinkedIn?
- Who are the users and what motivates them?
- What are the differences between professional networks and other types of social networking?
- Questions to ask yourself before getting started on LinkedIn.
Exercise
Define objectives, targets, editorial positioning and implementation constraints.
2 Create your profile and make yourself visible
- Manage privacy settings.
- Optimize the presentation of your profile by adding rich content.
- Enhance your skills to make yourself visible.
- Adopt best practices to stand out from the crowd: interactions, status, recommendations.
- Content marketing on LinkedIn: Trending content, Pulse, Publisher, LinkedIn Elevate.
Demonstration
Optimize the content of your profiles. Discover the Publisher function for writing articles.
3 Reaching out to your audience and targets
- Know how to prospect and find useful contacts.
- Learn about best practices in matchmaking.
- Use discussion groups.
- Organize your portfolio of contacts and prospects.
- Promote your publications on LinkedIn: Ads and Sponsored posts.
- Discover paid recruitment solutions.
Hands-on work
Use profile search filters, organize your contact portfolio, identify useful groups. Discover the modules for creating paid campaigns.
4 Company pages and newsgroups
- Create or enhance a company page.
- Create a showcase page on LinkedIn.
- Understanding your company page statistics: LinkedIn Content marketing score.
- Create and manage a newsgroup: creation, charter, moderation rules.
Hands-on work
Creating and improving Pages and Showcase Pages, discovering statistics. Setting up a charter for your newsgroup.
Customer reviews
4,4 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
ANAÏS B.
29/10/25
4 / 5
Well-run, very enjoyable, I discovered new tools
ROBIN F.
29/10/25
4 / 5
The presentation was superb, I wasn't a novice so a lot of things were already familiar to me. However, the presenter was able to answer my questions in a good mood and give effective tips. For initiates like me, I think that learning more about 'how the algorithm works' could be good. How to phish more effectively etc, but as exchanged I'm not a social manager I got qualified on the publication side (composition strategy, writing, he
NATHALIE B.
29/10/25
5 / 5
Very wide-ranging content, expert trainer, good teaching methods.
PARTICIPANTS
Communication and Marketing Managers, HR Managers, Community Managers or anyone in charge of a profile or page.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Communication and Marketing Managers, HR Managers, Community Managers or anyone in charge of a profile or page.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
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