Publication date : 04/09/2024
Course : LinkedIn: professional expertiseOptimize your communication strategy on LinkedIn
Practical course - 2d
- 14h00 - Ref. LVJ
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 | Understanding the professional uses of LinkedIn |
| Define an effective communication and prospecting or recruitment strategy based on your objectives |
| Optimize your profile and develop your personal brand |
| Master advanced prospecting, recruitment and monitoring functions with LinkedIn, X (formerly Twitter) and Google |
| Writing for LinkedIn and creating visual content to increase your visibility |
Intended audience
All sales, marketing/communication and HR staff with a LinkedIn account.
Prerequisites
Knowledge of the basic functions of the main social networks.
Practical details
Hands-on work
Practical exercises and role-playing, exchanges between participants, sharing of experiences.
Teaching methods
Audiovisual aids, documentation and course support, practical application exercises and exercise keys.
Course schedule
1 Why use LinkedIn?
- Audit your prospecting and sourcing habits.
- Who uses LinkedIn and why?
- What are the differences between professional social networks and other types of social networking?
- LinkedIn Profiles, Pages, Groups: uses and specifics.
- Define your strategy to optimize your time and efficiency.
Group discussion
Identifier ses connaissances, ses habitudes, freins et techniques actuels. Réfléchir à sa stratégie d’utilisation LinkedIn (objectif, audience, cible, ligne éditoriale, organisation, obstacles).
2 Know how to express yourself publicly in a professional context
- The limits of freedom of expression on social networks.
- Legitimate use of content on social networks.
- Respect for rights (image rights, copyright, etc.).
- Responsibilities and penalties under ordinary law.
- Corporate social media charter for employees.
Storyboarding workshops
Chaque groupe abordera un sujet et proposera ses résultats à l’ensemble des participants. Exemples de sujets à aborder : lister des risques de diffusion involontaire d’informations confidentielles ou sensibles, lister des exemples de conflits d’intérêt, erreurs ou non-respect des droits.
3 Optimize the visibility and impact of your LinkedIn profile
- Manage privacy settings.
- Improve the presentation of your profile to appeal to your audience (copywriting, visuals, modules, referencing).
- Create a powerful elevator pitch based on your objective.
Hands-on work
Gestion des paramètres de confidentialité de son profil. Utilisation de Canva pour créer une bannière personnelle. Exercice individuel de rédaction de son elevator pitch (présentation personnelle). Intégration de modules optionnels et de contenus à son profil. Pratique de fonctionnalités expertes.
4 Reaching out to your audience and targets
- Use advanced search functions with a free LinkedIn profile.
- Organize a free backup of your queries.
- Take profile searches on LinkedIn a step further with Google.
- Learn about best practices in matchmaking.
- Understand the potential of focus groups.
Practical and digital activities
Practice and save advanced profile searches (Boolean queries via LinkedIn and Google).
5 Set up a professional watch with LinkedIn and X
- Discover free alert solutions.
- Set up a hashtag-based watch on LinkedIn.
- Organize profile monitoring feeds on LinkedIn.
- Organize conversation monitoring feeds on LinkedIn.
- Improve the efficiency of your Google searches.
- Turn X into a business intelligence tool.
Practical and digital activities
Paramétrage/sauvegarde des possibilités de veille sur LinkedIn et X (hashtags, conversation…). Pratique des recherches complexes sur Google (opérateurs booléens).
6 Gain impact and visibility on LinkedIn
- Understand the main principles behind the visibility algorithm.
- Know the best practices in animation to stand out from the crowd.
- Discover the different formats of useful visuals.
- Write effectively and optimize your copywriting.
- Using artificial intelligence effectively for impactful posts.
- Master the keys to SEO to increase the visibility of your posts.
- Learn useful hashtags for a different kind of copywriting.
- Going further with sponsored content.
Practical and digital activities
Utilisation d’outils gratuits pour optimiser sa rédaction (pratique de prompts sur ChatGPT, extension Chrome). Démo/pratique de la programmation de posts. Démo de création de campagne sponsorisée.
Customer reviews
5 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
LISA C.
23/10/25
5 / 5
Really great! Very nice trainer who took the time to explain things properly and to do the exercises with us. I also learnt a lot of new things, which will certainly help me in my recruitment business!
MATTHIEU R.
23/10/25
5 / 5
Prof tip top !!!!!!!
AURÉLIE M.
16/10/25
5 / 5
the integration of AI in this course: a great discovery, because I wasn't expecting it and it adds a lot of value A lot of very useful support for the future, with all the prompts, creation sites, etc.
PARTICIPANTS
All sales, marketing/communication and HR staff with a LinkedIn account.
PREREQUISITES
Knowledge of the basic functions of the main social networks.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
All sales, marketing/communication and HR staff with a LinkedIn account.
PREREQUISITES
Knowledge of the basic functions of the main social networks.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
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Remote class
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