Publication date : 03/28/2025
Course : Training marketingPromote your training courses and make them attractive
Practical course - 2d
- 14h00 - Ref. MFL
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 | Define, target and segment your learner audience to personalize your communication and promotional strategies |
| Design a customized communications and marketing strategy |
| Implement an innovative and effective communication plan throughout the deployment of the system |
| Experiment with engagement levers to arouse desire and interest: storytelling and gamification |
| Produce engaging communication media and content using digital tools and generative artificial intelligence (GAI) |
Intended audience
Training manager, educational manager, training project manager, digital learning manager, HR director.
Prerequisites
No
Practical details
Hands-on work
Training to build your training strategy and marketing plan. Experimentation with engagement tools. Exchange of best practices.
Teaching methods
Active teaching
Course schedule
1 Identify the challenges and opportunities of marketing applied to training
- Understanding the art of capturing attention and creating desire
- Use the multi-channel approach, nudging, IAG, UGC (User-Generated Content) and their applications in training.
- From employee/learner to customer/consumer: putting the learner at the heart of your marketing approach
Storyboarding workshops
Discussion of the new challenges facing training marketing. Experience sharing.
2 Build a customized communications and marketing strategy
- Define, target and segment your learner audience to personalize your marketing and promotional strategies
- Identify learners' needs, expectations, motivations and habits to design a value proposition
- Transform educational objectives into concrete benefits for the audience
- Adopt a marketer's and designer's mindset, design personalized and adaptive promotional strategies
- Explore some real-life examples of different marketing strategies in training
Hands-on work
Cartographier le(s) persona(s) cible(s) de son dispositif ainsi que la proposition de valeur de sa formation (titre, accroche, pitch créatif).
Travail individuel : présentation et argumentation de sa stratégie de formation, échanges et partages.
3 Capture learners' attention and keep them engaged
- Experimenting with gamification, storytelling and IAGs
- Use managers, sponsors and positive ambassadors to multiply the influence of your strategy.
- Promoting training with UGC
Exercise
Choose three engagement levers and translate them into concrete actions for your marketing campaign
4 Implement an effective communication and marketing plan
- Drawing up a detailed communication plan
- Define success indicators to monitor, analyze and improve the actions deployed
Exercise
Draw up a detailed marketing plan, then pitch it to the group for feedback
5 Designing engaging media and content with digital tools
- Create an attractive presentation sheet
- Produce an educational teaser video (face-cam, 2D animated video)
- Create and launch a communication campaign on social networks
- Writing a captivating newsletter with the help of AI
Exercise
In sub-groups, create a digital communication medium
PARTICIPANTS
Training manager, educational manager, training project manager, digital learning manager, HR director.
PREREQUISITES
No
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Training manager, educational manager, training project manager, digital learning manager, HR director.
PREREQUISITES
No
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class
Dernières places
Date garantie en présentiel ou à distance
Session garantie