Publication date : 08/27/2024
Course : Managing your social networks, introduction
Practical course - 1d
- 7h00 - Ref. OCI
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 | Identify the challenges of the social Web and understand its principles |
| Master the vocabulary and uses of the social Web |
| Create and manage accounts on the main social networks |
| Improve your visibility on social networks |
Intended audience
Anyone wishing to familiarize themselves with the main social networks, whether in a professional context or for personal use.
Prerequisites
No special knowledge required.
Practical details
Hands-on work
Numerous practical exercises to familiarize you with the functions and uses of certain social networks.
Course schedule
1 Understanding the social Web and its challenges
- Understand the changing nature of Web communication.
- Identify the main levers: social networks, blogs, proprietary social networks...
- Discover collaborative uses and social plug-ins.
- Evaluate the impact of e-Reputation on companies.
- Learn about the benefits of the social Web.
2 Use Facebook and X (formerly Twitter)
- Create a Facebook profile, group or page.
- Discover Facebook's most useful features.
- Customize your page with tabs and third-party applications.
- Manage and analyze your posts with Facebook's administration interface.
- Know how to tweet and how to use X.
- Create and customize an X profile.
- Find useful profiles and be identified.
- Maintain a professional watch.
Hands-on work
Create pages, install applications and manage publications on Facebook. Use X's main features: search for hashtags, influential profiles...
3 Expand your professional networks with LinkedIn
- Make yourself visible: optimize and enrich your profile.
- Build and manage your network of contacts.
- Develop your company page and "showcases".
- Create a discussion group.
Hands-on work
Optimize the content of your personal or company profile. Test the creation of company pages.
4 Discover other collaborative platforms and their functionalities
- Photo sharing: Flickr, Pinterest, Instagram...
- Video sharing and Reels: YouTube, Dailymotion, Snapchat, TikTok...
- Presentation sharing: Slideshare...
- Geolocation: Foursquare...
- Curation: Scoop.IT, Atavist, Twylah, Paper.LI...
- Optimize your social networking presence: discover social media management platforms.
Demonstration
Get to grips with the main functions of different platforms. Use of a multi-profile management application.
Customer reviews
4,3 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
HELENE P.
22/10/25
5 / 5
This course was interesting because it focused more on the strategic aspect of social networks and the mkg issues involved in being on them. In 1 day, it's difficult to go any further and the course should be supplemented by another course on the operational aspect (creating and managing an account, etc.) which wasn't covered very much, but the teaching method, based on exchanges and examples, was also interesting. Now waiting for the support material.
MARC D.
22/10/25
3 / 5
the day dealt mainly with content and 'marketing' around social networks. certainly a very interesting part, but nothing on the chapter 'creating and managing your social networks', which means that even if I've understood the codes of communication I'm unable to put them into practice. no doubt due to a lack of time, and perhaps I'm not representative of the panel of users (I'm starting from scratch) but overall an ineffective day as far as I'm concerned.
RAHEL K.
22/10/25
3 / 5
We didn't cover the 4 points announced on your programme. The presenter focused on why social networks are important (1) and marketing, but hardly touched on points 2-4, which I was much more interested in. I pointed this out towards the end of the course but no progress was made. I'm disappointed with the content given (which was certainly useful but too repetitive) compared to what's published on your site. I won't be recommending this course as an initiation to a new business.
PARTICIPANTS
Anyone wishing to familiarize themselves with the main social networks, whether in a professional context or for personal use.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Anyone wishing to familiarize themselves with the main social networks, whether in a professional context or for personal use.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
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