Publication date : 02/27/2024
Course : Mastering press relations writingThe keys to impactful communication
Practical course - 2d
- 14h00 - Ref. RCE
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 | Defining the main principles of press relations copywriting |
| Write engaging copy to optimize your press relations |
| Produce press releases, dossiers, e-mails and social network posts |
Intended audience
Anyone wishing to learn or improve their written communication with the press.
Prerequisites
No special knowledge required.
Practical details
Practical and digital activities
Practical workshops, experience sharing and collective reflection.
Course schedule
1 Keys to press relations writing
- Use the written word wisely among press relations tools.
- Produce writing adapted to the needs of the media.
- Adopt the rules of journalistic writing.
- Synthesize, structure and angle your message.
Practical and digital activities
Identify the right moments to use the written word in your press relations, and produce organized pieces of writing based on disparate data.
2 Successful press releases
- The essential elements of a press release (title, contact, relevance...).
- Define the objective, target and content of your press release.
- Work on titles, subtitles, hats, apropos and quotations.
Practical and digital activities
Copywriting and rewriting of several press releases.
3 Developing a press kit
- Press kit scope and lifespan (corporate, thematic).
- Content, graphic and editorial style.
- Establish pagination, table of contents and headings.
- Manage implementation and validation.
Practical and digital activities
Suggested contents for a press kit.
4 Propose written pitches
- Suggest a story idea in writing to a journalist.
- Offer journalists an angle, a story and spokespeople.
Practical and digital activities
Write a journalistic pitch.
5 Press writings and social networks
- Optimize the distribution of press releases, press kits and blog articles on social networks.
- Monitor press releases on social networks (infographics, quotes, etc.).
- Writing posts in times of crisis.
Practical and digital activities
Create posts for social networks.
Customer reviews
4,8 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
CORALIE O.
30/10/25
5 / 5
Complete, very good
ANAÏS B.
30/10/25
4 / 5
Interesting content and a top-notch trainer, but the course was put off too long and is therefore less useful to me than it would have been a few months ago.
CABRAL EMMA B.
17/07/25
5 / 5
I appreciated the overall quality of the course: support, facilitation, thought-provoking exercises, timing... I came away very satisfied!
PARTICIPANTS
Anyone wishing to learn or improve their written communication with the press.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Anyone wishing to learn or improve their written communication with the press.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
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