Course : Successful events
Practical course - 2d
- 14h00 - Ref. RME
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 | Master the different stages of an event: design, organization, aftermath |
| Integrating digital and eco-responsibility issues |
| Optimize the visibility of your event |
| Measuring the results of your event for the company |
Intended audience
Communications managers, marketing department staff, communications assistants.
Prerequisites
No special knowledge required.
Practical details
Case study
Reflection based on real cases, case studies to learn the principles and methods of event organization.
Course schedule
1 Définir sa stratégie de communication événementielle
- Identify your goals.
- Qualify your targets.
- Integrate events into a global communications strategy.
Hands-on work
Design a global communications plan including events.
2 Find the creative concept for your event
- Identify the messages to be conveyed.
- Choose the right format: classroom, hybrid, digital.
- Brainstorm and script your event.
Hands-on work
Create an original concept from a brief.
3 Managing your event
- Project and team coordination.
- Master the tools: retroplanning, budget, driver, checklist.
- Integrate eco-design principles.
- Collaborate with external service providers.
Hands-on work
Creation of a retro-planning and a driver.
4 Promoting the event
- Orchestrate communication around your event.
- Find sponsors/partners.
- Inform the media and promote the event on social networks.
Hands-on work
Create a promotional plan for a specific event.
5 Evaluating your event
- Define results indicators and evaluation methods.
- Analyze feedback.
- Measure the environmental impact of your event.
- Draw up a post-event action plan.
Hands-on work
Create an evaluation questionnaire for participants and prepare an action plan.
Customer reviews
3,9 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
LAURENCE C.
28/05/26
3 / 5
There wasn’t enough theory, or it wasn’t covered in enough depth; we spent far too much time on certain exercises. I was hoping for a more detailed and practical approach; we didn’t really get to the heart of the matter.
VIRGINIE G.
28/05/26
3 / 5
A useful training course for revising the basics of event management, but the content was too general and not sufficiently in tune with current challenges: digitalisation, AI, CSR, hybrid formats and a strategic vision of the industry. The remote delivery lacked dynamism. The exercises were initially not particularly well suited to our large organisation, although the trainer did take our requests on board to make them more applicable to our roles.
MBOLATIANA ARISOA R.
28/05/26
5 / 5
Packed full
Publication date : 06/20/2024
PARTICIPANTS
Communications managers, marketing department staff, communications assistants.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Communications managers, marketing department staff, communications assistants.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.
Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class
Dernières places
Date garantie en présentiel ou à distance
Session garantie
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.