Publication date : 07/19/2024
Course : User research, measuring the user experience
Practical course - 3d
- 21h00 - Ref. UXR
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 | Understanding the purpose and principles of user research |
| Identify the main qualitative and quantitative techniques used upstream of a project (questionnaires, interviews, focus groups, etc.) |
| Identify the main downstream user testing techniques (moderated and unmoderated testing, logbook, eye tracking, etc.). |
| Finalize key upstream research deliverables |
| Develop a test plan (variables, modalities, objectives, hypotheses, etc.) |
| Identify and describe key user experience metrics |
Intended audience
Anyone in charge of UX/UI issues for a digital project, who may interact with end-users.
Prerequisites
Good knowledge of HMI ergonomic principles.
Practical details
Hands-on work
Audiovisual aids, documentation and course support, practical application exercises and answer keys.
Course schedule
1 Introduction: why measure UX?
- UX issues in digital projects.
- ROI of the UX approach.
- Objective and subjective measurements.
Storyboarding workshops
2 Upstream user research
- The challenges of user modeling.
- Observational approach: ethnography, fly on the wall...
- Declarative approach: qualitative techniques (interviews, focus groups, etc.)
- Declarative approach: quantitative techniques (questionnaires)
- Design with users: workshops, card sorting...
- The evaluator's posture: practical advice.
- Data analysis: synoptic tables and task trees.
- Deliverables: personas and experience map.
Hands-on work
Drafting of a user interview guide, interviews, formalization of a persona sheet and an experience map.
3 Downstream user research
- The difference between auditing and user testing.
- Moderate and non-moderate tests: advantages and disadvantages.
- Testing tools and platforms.
- Test protocol: objectives, hypotheses and metrics.
- Specific techniques: the logbook.
- Specific techniques: eye tracking.
- UX metrics: effectiveness, efficiency, satisfaction, acceptability, accessibility...
- Data analysis and drafting of recommendations.
- To find out more: atomic research and UX repository.
Hands-on work
Develop test protocols, carry out test runs, analyze data and present results.
PARTICIPANTS
Anyone in charge of UX/UI issues for a digital project, who may interact with end-users.
PREREQUISITES
Good knowledge of HMI ergonomic principles.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Anyone in charge of UX/UI issues for a digital project, who may interact with end-users.
PREREQUISITES
Good knowledge of HMI ergonomic principles.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
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