Course : Argument and Persuasion

Practical course - 2d - 14h00 - Ref. AGC
Price : 1320 € E.T.

Argument and Persuasion



Required course

This training will enable participants to master argumentation techniques and human knowledge in order to sell their ideas and convince their audiences.


INTER
IN-HOUSE
CUSTOM

Practical course in person or remote class
Available in English on request

Ref. AGC
  2d - 14h00
1320 € E.T.




This training will enable participants to master argumentation techniques and human knowledge in order to sell their ideas and convince their audiences.



Intended audience
Anyone who is likely to work in function teams or on projects.

Prerequisites
No particular knowledge.

Practical details
Exercise
Self-assessment tests, theoretical knowledge with experience exchanges, practicing with role-playing.

Course schedule

1
Introduction

  • Defining the process of influencing others
  • Engendering persuasive communication
  • One-to-one interaction processes
Exercise
self-assessment test and personalized analysis

2
How to convince your audience

  • Understanding other people’s defense mechanisms and sensitivity to stress : Identifyingobstacles to communication, Estab
  • Working on stress reactions according to different personality types : Addressing others’ systems of self-protection, En
  • Dealing with the others’ needs and expectations : Ensuring your communication is clear and concise , Gaining cooperation
Exercise
Role-play : delivering difficult messages. Group debriefing session.

3
How to acquire effective techniques to influence others

  • Basing your presentations on facts : Giving clear and structured explanations, using logical demonstrations, suggesting
  • How to Include behavioral factors to be more convincing : Taking your counterpart’s personality into account, Creating a
Exercise
Role-play : improving convincing skills. Group debriefing session.

4
How to develop effective skills for convincing others

  • Asking the right questions
  • Listening and giving efficient answers
  • Anticipating questions and objections
  • Reaching an agreement
Exercise
Role-play : developing persuasion techniques. Group debriefing session.


Customer reviews
4,6 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
CAROLINE B.
19/02/26
4 / 5

I enjoyed the course, the facilitator was pleasant and accessible, the content met my expectations, but the 2 days seemed a little less balanced (2nd day was busier than the 1st).
NICOLAS G.
19/02/26
5 / 5

Very pleasantAllows us to become aware of our behaviour through the various exercises
MRANI AICHA E.
19/02/26
5 / 5

The teaching is clear and well illustrated with examples that speak for themselves and are adapted to our personal situations.



Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class

Dernières places
Date garantie en présentiel ou à distance
Session garantie

REMOTE CLASS
2026 : 10 Mar., 19 Mar., 16 Apr., 7 May, 21 May, 21 May, 21 May, 18 June, 23 July, 23 July, 20 Aug., 3 Sep., 3 Sep., 8 Sep., 15 Oct., 15 Oct., 26 Nov., 26 Nov., 10 Dec., 17 Dec.

PARIS LA DÉFENSE
2026 : 19 Mar., 16 Apr., 21 May, 18 June, 23 July, 20 Aug., 3 Sep., 15 Oct., 26 Nov., 17 Dec.

LILLE
2026 : 18 June, 3 Sep., 26 Nov.

BRUXELLES
2026 : 21 May, 21 May, 3 Sep., 3 Sep., 26 Nov., 26 Nov.

LUXEMBOURG
2026 : 21 May, 3 Sep., 26 Nov.