This training will enable participants to master argumentation techniques and human knowledge in order to sell their ideas and convince their audiences.
INTER
IN-HOUSE
CUSTOM
Practical course in person or remote class
Available in English on request
This training will enable participants to master argumentation techniques and human knowledge in order to sell their ideas and convince their audiences.
Anyone who is likely to work in function teams or on projects.
Prerequisites
No particular knowledge.
Practical details
Exercise
Self-assessment tests, theoretical knowledge with experience exchanges, practicing with role-playing.
Course schedule
1
Introduction
Defining the process of influencing others
Engendering persuasive communication
One-to-one interaction processes
Exercise
self-assessment test and personalized analysis
2
How to convince your audience
Understanding other people’s defense mechanisms and sensitivity to stress : Identifyingobstacles to communication, Estab
Working on stress reactions according to different personality types : Addressing others’ systems of self-protection, En
Dealing with the others’ needs and expectations : Ensuring your communication is clear and concise , Gaining cooperation
Exercise
Role-play : delivering difficult messages. Group debriefing session.
3
How to acquire effective techniques to influence others
Basing your presentations on facts : Giving clear and structured explanations, using logical demonstrations, suggesting
How to Include behavioral factors to be more convincing : Taking your counterpart’s personality into account, Creating a
Exercise
Role-play : improving convincing skills. Group debriefing session.
4
How to develop effective skills for convincing others
Asking the right questions
Listening and giving efficient answers
Anticipating questions and objections
Reaching an agreement
Exercise
Role-play : developing persuasion techniques. Group debriefing session.
Customer reviews
4,6 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed. (Translated by Deepl)
JULIETTE L.
18/12/25
3 / 5
Intéressant d’avoir des cas pratiques en complément de la théorie, et une petite vidéo récapitulative.Suggestions : - lors des débriefs, inciter le groupe à émettre des feedbacks structurés systématiquement avec des points positifs pour chacun, en complément des axes d’amélioration => permettrait de renforcer l’efficacité pédagogique et l’appropriation des apprentissages.- pour varier les supports / dynamiser le groupe, des quizz ou tableaux blancs participatifs pourraient êt
ESTHER B.
18/12/25
5 / 5
Intéressant, merci !
ARNAUD F.
18/12/25
4 / 5
top super animatrice très pédagogue
CAROLINE B.
18/12/25
4 / 5
J’ai apprécié davantage la deuxième journée car c’était plus concret avec les simulations
MARJOLAINE J.
18/12/25
4 / 5
Le contenu correspond a mes attentes.
PATRICK D.
18/12/25
5 / 5
Dense, très bien amené, guidé, ludique, confiance
PAUL L.
18/12/25
5 / 5
Formation intéressante. Bonne animation du formateur. Exercices pratiques enrichissants.
KATHLEEN F.
18/12/25
5 / 5
Contenu dense mais qui balaye des notions essentielles pour mieux apprehender la formation, son contenu
MYLÈNE C.
18/12/25
4 / 5
Nathalie est très à l’écoute et a su me donner des techniques et de saxes d’amélioration. Je l’en remercie.
AURÉLIEN S.
18/12/25
5 / 5
Très bien !
JEAN PHILIPPE D.
20/11/25
5 / 5
The course was well put together and the trainer highlighted it well. I'm very satisfied with the techniques I learned and I think I'll be able to apply them easily at my next appointments.
SÉVERINE P.
20/11/25
5 / 5
The trainer is very good and listens to people. I've learnt methods that will be useful in my work.
LAETITIA S.
20/11/25
4 / 5
Simple, understandable content
SANDHYA B.
20/11/25
5 / 5
Lots of role-playing, which really helped to highlight areas for improvement.
MICHÈLE D.
20/11/25
5 / 5
Group work, with highly instructive exercises.8
MURGIA MARION H.
20/11/25
4 / 5
very interesting and fun training through role-playing - it's easier to remember the different methods to be applied
MANON S.
20/11/25
5 / 5
Very interesting course, perfect balance between theory and practice, very attentive trainer who adapted to our personal situations. Very satisfied
LYSIANE R.
20/11/25
5 / 5
It was my first communications course, and it was a great experience. The fact that there were only 2 of us with the trainer meant that the training was tailored to our needs. I would recommend
EMMANUELLE M.
20/11/25
5 / 5
A well-balanced mix of theory and practice, with clear messages and applications that are quick and easy to put in place.
VINCENT H.
13/11/25
5 / 5
Thank you for the training.
QUENTIN V.
13/11/25
5 / 5
Very good case studies
SANH D.
13/11/25
5 / 5
Very good content: several tools for practising convincing and arguing. Our trainer, Laurent, was very interactive and analytical.
ISABELLE L.
13/11/25
5 / 5
Wide-ranging content, both theoretical and very practical, with fun workshops. Many thanks to Laurent for taking the time to help everyone.
TRISTAN L.
13/11/25
4 / 5
Very good exercises, I would have appreciated a bit more theory.
CARL B.
13/11/25
4 / 5
perfect play and interactivity
MAEVA E.
13/11/25
5 / 5
The course was rich in content, with a lot of real-life situations to help you get to grips with the theory, and the trainer used lots of examples to help you understand what he was saying.
BRICE B.
23/10/25
4 / 5
module 1 on generalities could be speeded up to cover the different subjects of the training course more quickly and at greater length.the role-play exercises are interesting for getting our heads around the different scenarios that could happen to us.the role-play format for negotiation doesn't seem effective to me, perhaps we should take it in turns to present the arguments against the arguments and ask the group for its opinion.
LUDOVIC O.
23/10/25
4 / 5
The trainer was very adaptable and a good listener
LAURIANE C.
23/10/25
4 / 5
interesting exercise. The theoretical part was perhaps too long
PAUL F.
23/10/25
5 / 5
super adaptation of the trainer
FRÉDÉRIC B.
23/10/25
4 / 5
A good team around the 'virtual table', very varied, an interesting exchange, solid training materials and a motivated facilitator.
AICHI SARA E.
23/10/25
5 / 5
The course content was very interesting, clear and well structured. The concepts presented were concrete and directly applicable in a professional context.The trainer's teaching methods were excellent: the explanations were clear, the examples relevant and the interactive discussions helped us to understand the different techniques for arguing and convincing.I particularly appreciated the balance between theory and practice, as well as the practical applications.
CÉCILE G.
23/10/25
4 / 5
I would have liked to have had some role-playing exercises that took us out of our comfort zone. With pre-defined situations to discover situations that are not part of our daily lives or that we've already experienced.
CÉDRIC B.
23/10/25
5 / 5
Listening, waiting and caring.
JULIE A.
16/10/25
5 / 5
Detection of several areas/means to be put in place thanks to the principles presented and illustrated by Jean Marie, sharing with the group. Anchoring, preparation, positive formulation
LAURE C.
16/10/25
5 / 5
Very interesting course, full of exercises and telling examples.
RAPHAEL T.
02/10/25
5 / 5
Very good content
ALEXANDRE B.
02/10/25
5 / 5
I find the training materials too dense. If you had a summary, you'd be better off keeping only the key ideas.
MAÏWENN B.
02/10/25
5 / 5
The training was very useful, and the progress was rapid and visible.
JEAN-PHILIPPE V.
02/10/25
5 / 5
The work we do is based on our own personality. Lots of concrete cases.
GILLES T.
02/10/25
5 / 5
The trainer was very informative and the course content was very interesting - lots of case studies. It would be good to be able to set up a feedback session and meet again to assess our professional development in this area.
SARAH J.
02/10/25
5 / 5
Interesting mix of theory and practice. The group exercises are coherent and put us in situations that we can find in our daily lives and help us.
NAOUAL M.
02/10/25
5 / 5
The highly constructive role-playing exercises and the theoretical sections before each exercise
CAST HELENA S.
02/10/25
5 / 5
The content was very interesting, and tailored to our particular situations. The format was very pleasant, in a friendly atmosphere of listening. I liked the fact that we were able to take the time we needed for each exercise.
JORDI INES E.
25/09/25
5 / 5
I discovered an argumentation practice that I didn't know at all and that I'm going to try to put into practice. I really enjoyed the practical exercises.
IRIS D.
25/09/25
4 / 5
Very comprehensive and relevant exercises
GAETAN V.
25/09/25
5 / 5
A great experience that takes us out of our comfort zone. The small group was ideal for learning and practical exercises. Pleasant and competent trainer.
LUDOVIC B.
25/09/25
5 / 5
Exercises to take our core business off the beaten track
SYLVAIN D.
21/08/25
5 / 5
The trainer has mastered his subject. I really enjoyed the exercises/exchanges with the other employees, which were very enriching and will be useful in my day-to-day work in relation to the in-house training that I have to carry out, as well as for management meetings.
SAMUEL C.
21/08/25
4 / 5
Very interesting course, the subject was well covered, the trainer was relevant and interesting (you can feel the real-life experience). On the other hand, it's a shame we couldn't have done it face-to-face, I think we would have gained a lot.
PASCAL F.
21/08/25
5 / 5
I was dreading the distance learning course: excellent. Fascinating. You get the feeling that you're evolving, especially with the practical cases: that's when you learn the most. Thanks to Denis
ARNAUD B.
07/08/25
5 / 5
Clear, precise training that admirably combines theory and practice
DE BUZONNIERE ALIX N.
07/08/25
5 / 5
Very good course. I liked the practical cases and exercises. It's great to be able to talk to other people from other companies and get their opinions on our problems.
THOMAS D.
07/08/25
5 / 5
Very good, nothing to say!
CORALINE C.
07/08/25
5 / 5
Very enjoyable course, a fun way to learn. Theoretical content but above all lots of exercises and case studies.
AMÉLIE C.
07/08/25
5 / 5
Great, thanks Patrick
ETIENNE L.
03/07/25
5 / 5
How not to fall into bad faith/manipulation/aggression
TREMIOLLES HERVÉ D.
03/07/25
4 / 5
Good balance between theory and practice. The trainer adapted well to the expectations of each participant.
SOLÈNE C.
03/07/25
5 / 5
Very good training, with stimulating, instructive and practical discussions. Good time management, no wavering or lengthy presentations, even on a Friday afternoon! Superb, thank you!
AURÉLIEN L.
03/07/25
5 / 5
Very good training, the trainer listens to your needs and adapts to the group.
MÉLISSA T.
03/07/25
5 / 5
I really enjoyed the practical exercises
ROMAN P.
03/07/25
5 / 5
Very good level of speaker.
SONIA R.
26/06/25
4 / 5
Interesting content with practical exercises to put into practice what has been discussed
RENAUD F.
26/06/25
4 / 5
Very rich and completeCould increase the time allocated to day 2 games
LÉO R.
26/06/25
5 / 5
Very good trainer.I would have liked the course to have lasted 3 days instead of 2. 2 days seems a bit too short to really acquire the skills in depth.I would also have liked us to have been filmed 'for real'.
CLÉMENTINE C.
26/06/25
5 / 5
Very good content, very interesting training
FAUSTINE C.
26/06/25
5 / 5
Very good
BENOIT J.
26/06/25
5 / 5
Appropriate content. Great trainer. Perfect
SEVERINE M.
26/06/25
4 / 5
There were too many people on the course (12 participants), which seemed to me to be too many for everyone to be able to really participate (especially in TEAMS, when there are too many people, they cut each other off and then no-one dares speak). It's better with sub-groups, but because of the technical problem, the facilitator wasn't able to help us with the last sub-group exercise.
SOPHIE H.
26/06/25
4 / 5
Tools for preparing arguments Need to work on my defence mechanisms
LAURIE C.
26/06/25
4 / 5
Lack of depth but interesting subjects. More like revision for me
HA ADRIEN D.
26/06/25
4 / 5
Very interesting!
STEPHANE B.
26/06/25
5 / 5
Quality of the event, with several workshops
XIMIZU H.
19/06/25
4 / 5
interesting, I learnt a lot of new things, I really liked the new theoretical knowledge and the practical exercises
CÉDRIC M.
19/06/25
4 / 5
Connection problems are a handicap. It would be a good thing to have the media to write on.
AMANDINE D.
19/06/25
4 / 5
Very interesting and comprehensive
DU JULIETTE L.
19/06/25
5 / 5
The training was clear and interesting, with tools to help us better understand our profile and advice on how to deal with profiles that are different from our own. The trainer was brilliant.
NONO VLADY N.
19/06/25
5 / 5
On the whole I was very satisfied, at first I was sceptical, but now I'm leaving with the concepts I need to apply every day.
VALENTINE H.
22/05/25
5 / 5
A very interesting course on the subject of 'arguing and convincing', some of the concepts were new to me.
BRAHIM S.
22/05/25
5 / 5
Pace adapted to the subjectImpeccable theory/practice ratioGood group work - For this type of training, having a small group (8) is a big plus.face-to-face would have given much more insight into non-verbal communication. Webcam is good but can be limiting.
PASCALE P.
22/05/25
4 / 5
The content and teaching were very good.
SARA N.
22/05/25
4 / 5
I really liked the exercise partthe presentation could do better with more photos and video
BAKRY FLORENCE N.
22/05/25
4 / 5
A good review of the basics of communication. Mr Papayanou is as communicative as ever and always listens to his audience.
FRANÇOISE L.
22/05/25
4 / 5
interesting and relevant training and trainer. The instructions for each workshop could sometimes have been clearer.
CYRILLE N.
22/05/25
4 / 5
Good structure, good timing (not too long, not too short).
ANTOINE G.
22/05/25
4 / 5
Very good content with good teaching methods. The format is conducive to discussion.
OUDOU MOHAMAD-AMINE C.
22/05/25
5 / 5
A good first course to start exploring the different forms of communication and the associated strategies.
PATRICK K.
10/04/25
4 / 5
Interesting and interactive
NOEMIE C.
10/04/25
5 / 5
Very good course. Lots of practical examples that enable us to apply all our learning directly.
HERGOT ALICE D.
13/03/25
5 / 5
Very complete
EMILIE D.
13/03/25
5 / 5
The trainer is very expressive and explains things very well.
BERTRAND D.
20/02/25
5 / 5
A complement to a course already completed (project management) where several subjects have already been seen together and an approach in a professional environment.
LYDIE S.
20/02/25
5 / 5
Positive
MARIE-AUDE L.
20/02/25
5 / 5
A trainer who masters her subject and knows how to put us at ease
BENJAMIN U.
20/02/25
3 / 5
On the whole, the content is rather business-oriented in terms of the tools provided. Nonetheless, it does provide some material on the structure of an argument.
CECILE Y.
20/02/25
4 / 5
Lots of interesting little tips. A bit too much theory, I would have liked some role-playing with the other participants. The exercises were a bit too focused on each person's (complicated to understand) profession. I would have liked some practice on how to be (non-verbal, intonations, formulations to use or not to use...) to convince effectively.
LUC F.
20/02/25
4 / 5
CLEAR
EUGÉNIE B.
20/02/25
5 / 5
14 hours with Audrey are very short
RONAN M.
30/01/25
4 / 5
Thanks to Patrick Minod for his ability to bring this training course to life via videoconference.
VINCENT V.
30/01/25
4 / 5
I found Patrick to be an excellent professional who provided us with an excellent course.
AXEL B.
30/01/25
4 / 5
Good training, even if the distance learning sometimes makes the exercises difficult. Some of the timings are a little short or a little long too.
FRANCE B.
30/01/25
5 / 5
A very good trainer who teaches us to push ourselves, to put ourselves in uncomfortable positions that allow us to progress. Many thanks to him.
2d
- 14h00 
Download in PDF format
Share this course by email