Publication date : 02/19/2025
Course : Google Analytics 4, track and improve your e-commerce performance
Practical course - 1d
- 7h00 - Ref. ECG
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 | Learn about the key e-commerce metrics available in GA4 |
| Apply e-commerce tracking configuration in GA4 |
| Analyze data from GA4 e-commerce reports |
| Evaluate the impact of implemented actions on e-commerce performance |
| Creating a customized dashboard in GA4 |
Intended audience
Marketing managers, web analysts, web project managers or anyone wishing to optimize the performance of their e-commerce site.
Prerequisites
Basic knowledge of a website
Practical details
Hands-on work
Theoretical input, exchange of best practices and practical work
Course schedule
1 Collecting e-commerce data
- GA4 fundamentals: events, sessions, users and commitments
- E-commerce data implementation (specific implementation, GTM, proprietary CMS extensions, etc.)
- GA4 e-commerce data panorama: tracking sales, product paths, lists, promotions...
Hands-on work
Configure standard events to track user journey stages. Create customized indicators
2 Analyze your e-commerce data
- Customized reports for tracking e-commerce KPIs
- Presentation of customization options
- Customized conversion tunnels: defining customer paths
- Advanced analyses: common paths, notable deviations, cohort explorations...
Hands-on work
Create advanced user segments and new audiences for your campaigns.
PARTICIPANTS
Marketing managers, web analysts, web project managers or anyone wishing to optimize the performance of their e-commerce site.
PREREQUISITES
Basic knowledge of a website
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Marketing managers, web analysts, web project managers or anyone wishing to optimize the performance of their e-commerce site.
PREREQUISITES
Basic knowledge of a website
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class
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Date garantie en présentiel ou à distance
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