Course : Optimize web performance with Google Tag ManagerGather reliable data to optimize your digital strategy
Practical course - 2d
- 14h00 - Ref. GTA
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 | Understand how Google Tag Manager works and its role in marketing tag management |
| Apply basic GTM configurations, such as the creation of tags, triggers and variables |
| Analyze data collected via GTM to identify optimization opportunities |
| Evaluate the effectiveness of GTM configurations and suggest improvements |
| Create customized tracking solutions to meet specific needs |
Intended audience
This training course is aimed at future Google Tag Manager users, or those who already use the tool and wish to perfect their skills.
Prerequisites
No
Practical details
Hands-on work
Theoretical input, exchange of best practices and practical work
Course schedule
1 Getting to grips with Google Tag Manager (GTM)
- 5 steps to integrating the Google Analytics 4 (GA4) configuration tag
- Tag preview tools
- GTM fundamentals: tags, triggers...
- From CMP (Consent Management Platform) consent to Google Mode Consent
Hands-on work
Configuring GA4 in GTM and using GTM's advanced preview and debugging tools
2 Personnaliser la collecte d'information dans GA4
- Creating a customized event
- Overview of triggers for each analysis scenario (page, event, timer, visibility)
- Creating a custom variable
Hands-on work
Integration of events such as clicks on specific buttons, file downloads, and other engagement actions on your site
3 Integrating and customizing advertising tags
- Implementing Google Ads tags
- Meta tag implementation
- Server Side fundamentals (data security, limiting blockers...)
Hands-on work
Setting up conversion tracking tags and remarketing tags. Examples of other custom tag implementations
4 Google Tag Manager administration features
- Managing administration rights
- Efficient use of workspace
- Tag import and export functionalities
Hands-on work
Manage authorizations in GTM. Optimize the use of workspaces to facilitate team collaboration and manage simultaneous modifications.
PARTICIPANTS
This training course is aimed at future Google Tag Manager users, or those who already use the tool and wish to perfect their skills.
PREREQUISITES
No
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
This training course is aimed at future Google Tag Manager users, or those who already use the tool and wish to perfect their skills.
PREREQUISITES
No
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
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Remote class
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