Course : Lobbying and public relations, mastering influence strategies
Practical course - 2d
- 14h00 - Ref. LOB
|
Download in PDF format
Share this course by email
 | Learn the fundamentals of lobbying and public relations |
| Identify influencers, channels and strategies |
| Master ethical, legal and reputational issues |
| Designing and managing a lobbying and public relations strategy |
Intended audience
Managers of SMEs, ETIs or large groups, directors, business line managers wishing to initiate or manage a lobbying project within their scope.
Prerequisites
No
Practical details
Hands-on work
Theoretical input, practical work, exchanges, case studies...
Course schedule
1 Learn the fundamentals of lobbying and public relations
- What is lobbying in the past and today?
- The differences with public relations
- What control bodies and regulations apply to lobbying?
Storyboarding workshops
Exchange of views on lobbying by participants and in their companies. Collective reflection on the need to master the basics of lobbying and public relations for a successful company.
2 Identify influencers, channels and strategies
- Mapping the players
- Mastering the skills of each potential player
- Do the media play a role in lobbying or public relations?
Hands-on work
Analyze the stakes and define an influence strategy to facilitate the implementation of a project by a company offering a public service in a given region.
3 Master ethical, legal and reputational issues
- No effective lobbying without a communications/public relations department
- Corporate Social Responsibility (CSR) lobbying and public relations issues
- The legal department: an ally in a successful lobbying strategy
Storyboarding workshops
Collective reflection on related professions and partners for a coherent overall strategy.
4 Designing and managing a lobbying and public relations strategy
- Questions to ask yourself before embarking on any strategy (internal and external factors)
- Presentation of key elements of a public affairs strategy
Case study
Develop a draft influence strategy for an organization wishing to strengthen its positioning and gain the attention of public decision-makers.
PARTICIPANTS
Managers of SMEs, ETIs or large groups, directors, business line managers wishing to initiate or manage a lobbying project within their scope.
PREREQUISITES
No
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Managers of SMEs, ETIs or large groups, directors, business line managers wishing to initiate or manage a lobbying project within their scope.
PREREQUISITES
No
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class
Dernières places
Date garantie en présentiel ou à distance
Session garantie