Course : Piano Analytics: analyze, control and optimize your website's performanceTrack your content, user paths and marketing campaigns
Practical course - 1d
- 7h00 - Ref. PNA
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 | Apply analysis methodology according to objectives (content, campaigns, routes) |
| Use advanced functions to create customized reports and indicators |
| Configure and analyze conversion tunnels and user paths |
| Design a monitoring dashboard and automate its distribution |
Intended audience
Digital or marketing professionals who are already familiar with web analytics tools and have a Piano Analytics account
Prerequisites
Basic knowledge of web analytics
Practical details
Hands-on work
Theoretical input, exchange of best practices and practical work
Course schedule
1 Analyze site audience
- Indicators and analysis dimensions adapted to site content analysis
- Advanced features in standard reports for better analysis of content performance
- Creating a customized report from Data Query
- Production of new indicators (ratios, percentages, etc.)
Hands-on work
Create a customized report.
2 Analyze course performance
- The right indicators and analysis dimensions to analyze your site's pathways
- Identify and analyze the performance of a customized event (stream inspector...)
- Setting conversion parameters in Piano Analytics
- Navigation analysis
Hands-on work
Creation and analysis of a customized tunnel.
3 Optimize marketing campaign analysis
- The right indicators and analysis dimensions to analyze your campaigns
- Reminder of campaign tracking rules and attribution methods
- Create a segment to better analyze your campaigns
- Create cohorts to track campaign performance
Hands-on work
Campaign analysis.
4 Implement effective reporting
- Creating a board from the elements created in the previous sections
- The main features of a board (filters, interactions, etc.)
- Dashboard management and distribution
Exercise
Board creation.
PARTICIPANTS
Digital or marketing professionals who are already familiar with web analytics tools and have a Piano Analytics account
PREREQUISITES
Basic knowledge of web analytics
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Digital or marketing professionals who are already familiar with web analytics tools and have a Piano Analytics account
PREREQUISITES
Basic knowledge of web analytics
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
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