Course : Implementing your strategy on TikTokFrom theory to practice: the keys to an effective TikTok strategy
Practical course - 2d
- 14h00 - Ref. TIK
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 | Understanding TikTok's specific features and opportunities for businesses |
| Define a TikTok strategy aligned with corporate objectives |
| Create engaging and unique video content |
| Build a community on TikTok and increase your visibility |
| Measure and optimize the performance of your actions on TikTok |
Intended audience
Marketing and communications managers, community managers, content creators, customer relations managers and anyone looking to develop their company's presence on TikTok.
Prerequisites
General knowledge of social networks.
Practical details
Hands-on work
Theoretical input, practical exercises, exchanges and feedback.
Course schedule
1 Introducing TikTok
- Introduction to TikTok: history and evolution of the platform
- TikTok's algorithm: how it works and how to maximize the visibility of your videos
- TikTok features: discover the main functions (duets, filters, effects, etc.).
- Trends on TikTok: identify and follow current trends to stay relevant
Hands-on work
Analysis of popular videos to understand what makes them go viral, and identification of current trends.
2 Defining your TikTok strategy
- Identify objectives: branding, engagement, lead generation, product/service sales
- Determining the target audience: demographic and behavioral analysis
- Develop engaging, unique content: storytelling, challenges, tutorials, etc.
- Developing an editorial line: consistency and regularity in publications
- Encourage UGC: encourage the community to generate User Generated Content (UGC) for the brand or company.
Hands-on work
Develop a content plan for the coming month based on defined objectives, and create personas to better understand your target audience.
3 Create an editorial calendar
- The importance of planning: the benefits of an editorial calendar
- Create an editorial calendar: plan publications in advance
- Management tools and techniques: use of tools such as Trello, Notion, Monday, Asana or integrated calendars
Hands-on work
Creation of a personalized editorial calendar and content planning for the coming weeks.
4 Master the basics of video shooting and editing
- Filming techniques: use of light, framing, sound recording
- Editing tools: video-editing software and applications (InShot, Capcut, etc.)
- Tips for successful videos: how to captivate your audience from the very first seconds
Hands-on work
Shoot and edit a TikTok video in a group and use editing tools to create attractive effects.
5 Managing your TikTok community
- Creating an influential community: strategies for attracting and engaging a loyal audience
- Interact with the community: respond to comments, take part in challenges
- TikTok Ads: available ad types and how to use them effectively
Hands-on work
Develop strategies to create an influential community and launch a TikTok Ads campaign
6 Measure and optimize performance
- KPIs to track: views, engagement, conversion rate, etc.
- Analysis tools: use of TikTok statistics and third-party tools to measure performance
- Optimizing strategies: adjusting content and campaigns according to the results obtained
Hands-on work
Analyze the performance of published videos and adjust strategy based on data collected
PARTICIPANTS
Marketing and communications managers, community managers, content creators, customer relations managers and anyone looking to develop their company's presence on TikTok.
PREREQUISITES
General knowledge of social networks.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Marketing and communications managers, community managers, content creators, customer relations managers and anyone looking to develop their company's presence on TikTok.
PREREQUISITES
General knowledge of social networks.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
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