Course : Winning a tender

master the essentials and optimize your chances

Practical course - 2d - 14h00 - Ref. RAO
Price : 1280 € E.T.

Winning a tender

master the essentials and optimize your chances



This training course will enable you to structure your response to a call for tenders in order to maximize your chances of success. You'll be able to distinguish between the characteristics of private and public calls for tender - formalism, procedure, process - so you can adopt the best practices in preparing your bids.


INTER
IN-HOUSE
CUSTOM

Practical course in person or remote class
Available in English on request

Ref. RAO
  2d - 14h00
1280 € E.T.




This training course will enable you to structure your response to a call for tenders in order to maximize your chances of success. You'll be able to distinguish between the characteristics of private and public calls for tender - formalism, procedure, process - so you can adopt the best practices in preparing your bids.


Teaching objectives
At the end of the training, the participant will be able to:
Weigh up the strategic interest of positioning yourself on a call for tenders
Mapping decision-making circuits and levers
Understand the constituent elements of a tender dossier
Master best practices for preparing response documents
Differentiate your response from the competition

Intended audience
Sales directors, sales managers, sales staff, technical sales staff, technical departments.

Prerequisites
No special knowledge required.

Practical details
Hands-on work
Fun knowledge quizzes, case studies, writing exercises.

Course schedule

1
General information on invitations to tender

  • What is a call for tenders or, more simply, a consultation?
  • Reasons for issuing a call for tenders.
  • Major project or renewal of standard supplies or services?
Exercise
Public and private markets quiz.

2
Composition of a call for tenders

  • The specifications of the company launching it.
  • The corresponding offer from the applicant company.
  • Phases and timing.
Exercise
Sub-group development of a purchasing process.

3
The differences between public and private tenders

  • Public procurement features.
  • Tendering and contracting regulations.
  • Provisions of the new French Public Procurement Code.
  • Differences between government departments, public establishments, local authorities and social organizations.
  • Essential tender documents: DCE, CCTP, CCAG...
  • Characteristics of private consultations.
Case study
Analysis of a CCTP (CCAP). Drawing up an administrative file (DCE). List the advantages and disadvantages of private consultations.

4
Key points in processing the tender

  • Define the right response strategy: stay solo, alliance, co-contracting, subcontracting.
  • Interpretation of specifications.
  • Know how to detect a "bogus" call for tenders.
  • Handle the four phases of sales (presentation, needs analysis, solution and argumentation, conclusion).
  • Get the missing information.
  • How to stand out from the competition.
  • Understand the players in the purchasing process and influence decision-makers.
  • Don't reveal all your knowledge and solutions.
Exercise
Drafting of a file. Formalize a response to the call for tenders. Build a CAB sales pitch and prepare responses to objections.

5
Drawing up the written (or electronic) offer

  • Practical advice on answer format.
Case study
Critical analysis of the brief (response to the call for tenders).


Customer reviews
4,4 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
DELPHINE C.
18/12/25
5 / 5

Enriching training for public procurement.
THOMAS A.
18/12/25
5 / 5

Trainer ++ who knows his subject inside out. I'm better equipped to respond to calls for tender. Thank you
RAFAELLE G.
18/09/25
5 / 5

Sylvain listened to us throughout the course and was able to adapt each item to our needs and go into greater depth on those that we felt were lacking.



Publication date : 06/21/2024


Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class

Last places available
Guaranteed date, in person or remotely
Guaranteed session

REMOTE CLASS
2026 : 11 June, 11 June, 22 Oct., 22 Oct.

PARIS LA DÉFENSE
2026 : 11 June, 22 Oct.