Course : Attract and Retain Talent Through HR Storytelling
Practical course - 1d
- 7h00 - Ref. STL
|
Download in PDF format
Share this course by email
 | Master the fundamentals of storytelling to create engaging and memorable HR narratives |
| Define and then tailor your editorial identity based on your HR personas (target audiences) and distribution channels |
| Identify and collect real stories within the organization to use them for HR storytelling |
| Use generative AI tools to combine the best of humans and AI while remaining authentic |
Intended audience
Employer branding specialists or managers, recruitment managers, human resources managers, internal communications specialists or managers, and operational managers with recruitment experience.
Prerequisites
None
Practical details
Teaching methods
Active learning. Hands-on activities. Discussions and sharing of experiences, with practical application through exercises and case studies.
Course schedule
1 Mastering Narrative Mechanics to Create HR Storytelling
- Understand the power of storytelling (based on neuroscience) and identify successful stories.
- Balancing appeal, authenticity, and differentiation to create a credible and effective employer brand.
- Identify the framework for storytelling and the mechanisms of HR storytelling.
- Consider the range of possibilities for HR storytelling, both internally and externally (formats and distribution channels).
Exercise
Identify storytelling opportunities related to the four pillars of the employer brand.
2 Laying the Groundwork for Your HR Storytelling
- Understand the main categories of HR personas.
- Recognize generational differences.
- Identify your HR editorial identity so you can incorporate it into your internal and external communications.
Exercise
Work in small groups to develop a persona and identify the organization’s HR editorial identity.
3 Building an Authentic and Distinctive HR Story
- Collect "true stories" within the organization (successes, learning experiences from failures, rituals).
- Turn them into HR storytelling to strengthen the sense of belonging.
- Create an effective narrative hook to capture the audience's attention from the very first seconds ("the hook").
- Tap into both rational and emotional motivations.
- Incorporate KPIs to measure the effectiveness of HR storytelling.
Exercise
In small groups, incorporate HR storytelling into a job posting, a job description, or an internal newsletter.
4 Leveraging Generative AI to Enhance and Facilitate HR Storytelling
- Learn best practices for effective prompts and apply them to HR storytelling.
- Identify the potential of generative AI tools for structuring narratives and varying tones and formats (ChatGPT, Claude, Gemini, Mistral, Canva, etc.).
- Identify key considerations related to the use of generative AI tools.
- Learn how to combine the best of humans and AI for HR storytelling.
Exercise
Redesigning and Improving Institutional Work with AI. Collective Contributions.
PARTICIPANTS
Employer branding specialists or managers, recruitment managers, human resources managers, internal communications specialists or managers, and operational managers with recruitment experience.
PREREQUISITES
None
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Employer branding specialists or managers, recruitment managers, human resources managers, internal communications specialists or managers, and operational managers with recruitment experience.
PREREQUISITES
None
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.
Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class
Dernières places
Date garantie en présentiel ou à distance
Session garantie
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.