Publication date : 02/16/2026

Course : Prospecting, acquisition of sales mandates and real estate appraisal

Practical course - 1d - 7h00 - Ref. IMB
Price : 830 € E.T.

Prospecting, acquisition of sales mandates and real estate appraisal



New course

In a competitive real estate market, the ability to prospect effectively, obtain mandates and value a property at the right price is crucial to the sales performance of real estate professionals.


INTER
IN-HOUSE
CUSTOM

Practical course in person or remote class
Available in English on request

Ref. IMB
  1d - 7h00
830 € E.T.




In a competitive real estate market, the ability to prospect effectively, obtain mandates and value a property at the right price is crucial to the sales performance of real estate professionals.


Teaching objectives
At the end of the training, the participant will be able to:
Implement a structured prospecting strategy
Setting up a sales meeting and obtaining a mandate
Arguing and securing a sales mandate
Produce a coherent, justifiable real estate appraisal
Defending a price against a seller

Intended audience
Agents immobiliers, négociateurs immobiliers, mandataires immobiliers, salariés ou indépendants du secteur immobilier.

Prerequisites
no

Practical details
Case study
Practical appraisal case, presentation of an opinion of value, work in sub-groups.
Teaching methods
active

Course schedule

1
The fundamentals of real estate prospecting

  • Set up active/passive prospecting
  • Organize prospecting in the field: door-to-door canvassing, canvassing, freelance prospecting
  • Structure your digital prospecting: social networks, ads, local visibility
  • Qualify your salesperson: motivation, lead time, price
  • Be organized and regular
Role-playing
Atelier : élaboration d’un plan de prospection hebdomadaire. Jeu de rôle : appel de pige.

2
Real estate appraisal

  • Real estate appraisal principles
  • Master the various estimation methods (comparative, capitalization, etc.).
  • How to use evaluation criteria
  • Constructing and presenting an opinion of value
  • Managing price discrepancies with the seller
Case study
Estimate with presentation of an opinion of value

3
Acquiring sales mandates

  • Preparing your appointment with the salesperson
  • Discover the seller's project
  • Structuring your sales pitch
  • Handling objections (fees, competition, exclusivity)
  • Know the types of mandates (simple, exclusive, co-exclusive, etc.)
  • Master the fundamentals of the legal framework (Hoguet Act - reminders)
Role-playing
Appointment with the seller.


Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class

Last places available
Guaranteed date, in person or remotely
Guaranteed session

REMOTE CLASS
2026 : 8 June, 7 Sep., 30 Nov.

PARIS LA DÉFENSE
2026 : 1 June, 31 Aug., 23 Nov.