Course : Marketers: developing your creativityUnleash your creative potential to excel in marketing
Practical course - 2d
- 14h00 - Ref. CMK
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 | Identify the conditions in your environment that are conducive to creativity |
| Equip yourself with the tools, methods and practices needed to nurture a spirit of innovation in the development of your offers. |
| Evaluate and sort your ideas wisely |
| Integrate AI-enhanced creativity to stimulate ideation and enrich ideas |
Intended audience
Marketing directors, marketing project managers, digital marketing managers, product managers.
Prerequisites
No
Practical details
Exercise
Theoretical input and practical exercises.
Course schedule
1 Understanding the forces of creativity
- How the brain works.
- The differences between imagination, creativity, serendipity, illumination, ideation, invention and innovation.
- Creativity: a gift or a skill to be acquired?
- Blocking factors.
- Facilitators.
- Prerequisites in knowledge, interpersonal skills and know-how.
- Les principaux processus : définition, focalisation, production, sélection, divergence et convergence.
Exercise
Creativity tests.
2 Enhance your knowledge and interpersonal skills
- Develop openness, listening, observation, curiosity, irrationality and flexibility.
- Develop your imagination.
- Exercise lateral thinking.
- Increase your ability to materialize your ideas.
- Optimize your daily environment.
Exercise
Games to stimulate lateral thinking.
3 Multiplying ideas
- The principles underlying the tools.
- Factual analogies.
- Morphological matrices and mind maps.
- Discovery dies and crushing.
- Reversal, the worst-case scenario.
- Random stimuli.
- Defectology, sensory embodiment and autopsy.
- Artificial intelligence tools: ChatGPT, Midjourney, DALL-E, Copy.ai...
Exercise
Testing creativity tools on practical cases.
4 Evaluate, select and present the best ideas
- The work of transforming raw ideas.
- Tools for evaluating and classifying ideas: the six hats, grids, tests...
- Artificial intelligence (AI) tools: ChatGPT, Jasper AI, H2O.ai, Google Cloud AI...
- Tools for presenting ideas: the concept and the PPCO matrix (Plus - Potential - Fears - Options).
Exercise
Pitch an idea.
PARTICIPANTS
Marketing directors, marketing project managers, digital marketing managers, product managers.
PREREQUISITES
No
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Marketing directors, marketing project managers, digital marketing managers, product managers.
PREREQUISITES
No
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class
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