Course : From SEO to GEO, optimal search engine positioningAnticipate new search uses
Practical course - 2d - 14h00 - Ref. GEXFrom SEO to GEO, optimal search engine positioningAnticipate new search uses
 
Cette formation a pour objectif de permettre aux participants de maîtriser les enjeux actuels du référencement naturel (SEO) et de l’optimisation pour les moteurs génératifs et les intelligences artificielles (GEO – Generative Engine Optimization), dans un contexte marqué par l’évolution rapide des usages de recherche et l’essor des moteurs conversationnels basés sur les LLM. Les participants seront capables de concevoir des contenus et des stratégies de visibilité adaptés aux moteurs de recherche traditionnels comme aux environnements conversationnels basés sur l’IA.
INTER
IN-HOUSE
CUSTOM
Practical course
Available in English on request Ref. GEX
2d
- 14h00
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Cette formation a pour objectif de permettre aux participants de maîtriser les enjeux actuels du référencement naturel (SEO) et de l’optimisation pour les moteurs génératifs et les intelligences artificielles (GEO – Generative Engine Optimization), dans un contexte marqué par l’évolution rapide des usages de recherche et l’essor des moteurs conversationnels basés sur les LLM. Les participants seront capables de concevoir des contenus et des stratégies de visibilité adaptés aux moteurs de recherche traditionnels comme aux environnements conversationnels basés sur l’IA.
Teaching objectives
At the end of the training, the participant will be able to:
Intended audience
Web project managers, content managers, SEO consultants, webmasters, UX/UI designers.
Prerequisites
Bonne connaissance du HTML et du CSS.
Practical details
Hands-on work
Demonstrations and hands-on exercises will put the concepts into practice.
Teaching methods
Each new theoretical concept is immediately applied in practice.
Course schedule
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PARTICIPANTS Web project managers, content managers, SEO consultants, webmasters, UX/UI designers. PREREQUISITES Bonne connaissance du HTML et du CSS. TRAINER QUALIFICATIONS The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies. ASSESSMENT TERMS The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more. Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars. • At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams. • A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session. TERMS AND DEADLINES Registration must be completed 24 hours before the start of the training. ACCESSIBILITY FOR PEOPLE WITH DISABILITIES Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility. |
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