1

Preparing your pitch with some storytelling

• Identify relational situations in which the pitch may be relevant (meeting, conference, lunch, etc.).
• Discover the main advantages of storytelling: creating meaning and emotion in order to generate attachment...
• Identify the key messages of a presentation: focus on the "less is more" principle.
• Construct the narrative outline associated with your presentation.
• Choose the different characters (heroes, stimulants, opponents) to be included in your pitch.

2

Building your pitch to optimise its duration-efficiency ratio

• Understand the different challenges of timed communication.
• Acquire the main techniques of journalistic writing.
• Create a striking hook.
• Meticulous writing : turns of phrase, pronouns, timing, punchlines...
• Choose a conceit (i.e. an extended metaphor) that will enhance the pitch and underpin your message.
• Write your pitch.

3

Repeating and presenting your pitch

• Use theatre-inspired oral storytelling techniques.
• Translate your written pitch into a living verbal expression.
• Harmonise your verbal, non-verbal and para-verbal communication when presenting your pitch.
• Use the power of silent pauses to make your argument resonate.
• Summarise the various key messages to help your audience remember them.
• Give your presentation in its entirety.