Publication date : 02/08/2024

Course : Promote and protect your creations on the Internet, social networks and the metaverse

New intellectual property practices

Practical course - 2d - 14h00 - Ref. PPY
Price : 1360 € E.T.

Promote and protect your creations on the Internet, social networks and the metaverse

New intellectual property practices



While social networks can be an excellent platform for promoting and enhancing your creations and innovations, the distribution of content on the Internet has made it more difficult to protect them. This training course will help you to better protect and promote your content.


INTER
IN-HOUSE
CUSTOM

Practical course in person or remote class
Disponible en anglais, à la demande

Ref. PPY
  2d - 14h00
1360 € E.T.




While social networks can be an excellent platform for promoting and enhancing your creations and innovations, the distribution of content on the Internet has made it more difficult to protect them. This training course will help you to better protect and promote your content.


Teaching objectives
At the end of the training, the participant will be able to:
Identify the various intellectual property rights and the different legal regimes applicable.
Understand the impact of industrial property on a company's wealth
Master the concepts of invention, trademark and know-how
Recognizing an infringement of rights
Implement amicable and pre-litigation actions

Intended audience
Entrepreneurs and all support functions of innovative companies, authors, craftsmen, developers, influencers, content creators.

Prerequisites
No special knowledge required.

Practical details
Hands-on work
Active, participative teaching methods. Alternating theory/practice with application via concrete case studies.
Teaching methods
Sharing experiences, case studies, collective reflection.

Course schedule

1
Introduction to intellectual property

  • Definition and challenges of intellectual property.
  • The various provisions for protecting intellectual property.
  • Distinction between industrial property and literary or artistic property.
Storyboarding workshops
Collective reflection and examples on the challenges of intellectual property and the defense of a company's intangible assets.

2
Copyright

  • Identify situations where copyright is applicable and appropriate.
  • Understand the mechanisms of copyright.
  • Identify the works covered by copyright.
  • The different rights covered by the notion of copyright.
  • Know who is entitled to copyright, particularly in the context of an employer/employee relationship.
  • Exceptions in copyright law.
  • This concept must be clearly distinguished from image rights.
Hands-on work
Group study of copyright licenses for commercial and non-commercial use.

3
Patent law: developing innovation

  • Arbitrate on situations for which a patent application is appropriate.
  • Know what elements can be protected by a patent.
  • Focus on software and source code patents.
  • The patent application process.
  • Employee invention situations: on or off assignment, attributable or non-attributable.
  • Patent protection and term of protection.
Hands-on work
Analyze a patent and identify key features.

4
Design law: how to make the most of your rights.

  • Identify situations where design law is applicable and appropriate.
  • Know what elements can be protected by a design.
  • How to register a design.
  • Design protection and term of protection.
Hands-on work
Practical examples and comparison with other intellectual property protection systems.

5
Trademark law: protecting your company's assets

  • Impact and commercial importance of trademark registration.
  • Know what elements can be protected by a trademark.
  • How to register a trademark.
  • Trademark protection and duration of protection.
  • Fighting counterfeiting.
  • Domain name registration, protection and interest with regard to previous rights.
Hands-on work
Case study of a trademark registration dispute.

6
Protecting know-how

  • Coping with the lack of a legal definition.
  • Protecting know-how under a franchise agreement.
  • Implementation of confidentiality clauses and the Non-Disclosure Agreement (NDA).
  • Application of business secrecy and protection of confidential commercial information.
  • Articulation with other legal protections (RGPD, whistleblower status, freedom of the press...)
Hands-on work
Case law analysis.

7
New practices in the digital age.

  • Exploitation and distribution of creations and inventions on the Internet.
  • E-commerce, internationalization and intellectual property.
  • Risks and issues linked to social networks and metaverse perspectives.
Storyboarding workshops
Group discussion: case law examples and study of one or more individual cases depending on participants' activities and status.

8
Preventing risks and taking action in the event of an infringement of intellectual property rights

  • An overview of contractual protection methods.
  • Risks and protection associated with assignment and licensing contracts.
  • Focus on R&D partnership and intellectual service contracts.
  • Overview of legal proceedings.
  • Distinction between provisional and conservatory measures.
  • Characterization of the loss suffered: methods of proof and assessment.
  • Terms and conditions of compensation.
Hands-on work
Group workshop Methodology: best practices and questions to ask before taking action.


Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class

Dernières places
Date garantie en présentiel ou à distance
Session garantie

REMOTE CLASS
2026 : 19 Mar., 18 June, 1 Oct., 23 Nov.

PARIS LA DÉFENSE
2026 : 12 Mar., 11 June, 24 Sep., 16 Nov.