Course : Mastering commercial storytelling
Practical course - 2d
- 14h00 - Ref. ATV
|
Download in PDF format
Share this course by email
 | Create a compelling story that engages the customer |
| Telling the sales story as a response to customer needs |
| Persuading and convincing despite resistance or objections returnchariot |
| Adjusting your speech and bouncing back from the line |
Intended audience
Sales people, consultants, customer relationship managers.
Prerequisites
No special knowledge required.
Practical details
Hands-on work
Discovery sessions, knowledge input, case studies, real-life situations, experience sharing.
Teaching methods
In addition to this training course, ORSYS provides Atlas members with Mobile Learning modules. They will be available 7 days before training and for 30 days after training.
Course schedule
1 Discover storytelling
- Discover the principles of storytelling.
- Learn about the different uses of storytelling (business, communication).
- Understand the fundamental contributions of storytelling (giving meaning, sharing emotion).
Group discussion
Study of famous storytelling examples
2 Preparing your presentation with storytelling
- Understand how the two dimensions of a successful presentation complement each other: the rational and the emotional.
- Select information to avoid exhaustiveness.
- Learn how to stand out from the crowd through storytelling.
Group discussion
Using examples provided by participants or the trainer, exercises to identify key messages, angles of view and audience types.
3 Designing and communicating your sales offer
- How to write a pitch.
- Discover or rediscover the narrative framework, the concept at the heart of every story.
- Adapt the narrative scheme to professional use to build the outline of your presentation.returnchariot
Role-playing
Using examples provided by participants or the trainer, pitch writing and role-playing. Exchange and sharing of best practices.
4 Adapting your pitch to distance learning
- Making a success of your entry.
- Use the necessary technological tools.
- Prepare powerful visual tools.
- Adopt a presentation rhythm to captivate your audience right up to the conclusion.
Role-playing
Using examples provided by the participants or the trainer, write a pitch and put it into practice remotely. Exchange and sharing of best practices.
5 Convincing despite resistance or objections
- Understand the impact of verbal and non-verbal communication.
- Give more semantic weight to your words by inserting pauses and silences. etourchariot
- Develop active listening skills.
- Create a bond with the prospect: convey emotions to convince.
- Bounce back from prospect objections.
- Closing the sale.
Customer reviews
4,6 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
MÉLISSA D.
28/05/26
4 / 5
The teaching materials and methods were interesting, but a single day’s training would have been more than enough. As there were only a few of us on the course, there were a lot of lulls and breaks.
LAURA A.
02/12/25
4 / 5
There were far too many of us, which added to the time spent on the exercises and discussions - for example, we weren't able to get to the end of the course content. Despite everything, the presenter was perceptive and committed and made a point of giving us as many keys as possible in a fairly complicated context: difficult connection, long waiting times for the many participants. I therefore have a slight feeling of unfinished business and I think that this training course deserves to be done
SOPHIE B.
02/12/25
5 / 5
Very satisfactory. The subject was fascinating and very well presented by our instructor. The only downside was that 13 people is far too many for a training course. It doesn't allow for quality follow-up despite the instructor's best efforts.
Publication date : 09/05/2025
PARTICIPANTS
Sales people, consultants, customer relationship managers.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Sales people, consultants, customer relationship managers.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.
Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class
Dernières places
Date garantie en présentiel ou à distance
Session garantie
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.