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Course : Writing for the web

Writing for the web


Average of customer reviews Average of customer reviews Average of customer reviews Average of customer reviews
4,5 / 5


This training will show the unique aspects of writing for the Web. It will show you how to write, adapt, enhance, and optimize content in order to facilitate reading and keep visitors coming back to your site.


INTER
IN-HOUSE
CUSTOM

Practical course in person or remote class
Available in English on request

Ref. CCW
  2d - 14h00
Price : 1310 € E.T.

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This training will show the unique aspects of writing for the Web. It will show you how to write, adapt, enhance, and optimize content in order to facilitate reading and keep visitors coming back to your site.


Teaching objectives
At the end of the training, the participant will be able to:
Know the techniques of writing for the Web
Define an editorial charter and writing principles for your site
Write and optimize your existing writing based on your communication objectives
Improve your natural search engine optimization

Intended audience
Authors, Web communication managers, and all people tasked with writing content for the Web.

Prerequisites
No particular knowledge.

Practical details
Hands-on work
Group discussions, writing exercises, and content re-writing.

Course schedule

1
Knowing the techniques of writing for the Web

  • Writing to communicate: Product communication, BtoB, institutional, crisis, etc.
  • Taking into account the specifics of Web media.
  • Learning all the reading media that exist today: Laptops, e-readers, tablets, smartphones.
  • Writing to be read: Offering value-added, consistent content in keeping with your style.
  • Writing to be seen: Natural SEO mechanics; improving how your pages are written.
Hands-on work
Discussions and sharing experiences.

2
Organizing information and content

  • Knowing and understanding the reader: “F”-reading, reading while surfing, etc.
  • Defining an editorial strategy: Objectives, angles, tree structure, etc.
  • Building reader loyalty.
  • Working on ergonomics: Homepage, browsing levels, shortcuts, links, etc.
  • Being readable: Clarity, effectiveness, accessibility, friendliness, etc.
  • Varying the content.
  • Writing for social media.
Hands-on work
Draft of an editorial style guide.

3
Writing content for the Web

  • Informing: The 5W rule, different types of plans.
  • Adapting your style to the Web: Syntax, vocabulary, text length, etc.
  • Titles, decoration, graphic writing.
  • Choosing colors.
  • Finding information to add to your site: RSS, aggregators and syndication, etc.
  • Complying with Web legislation.
Hands-on work
Writing articles for a Website.

4
Adapting and enhancing Web content

  • Rich Media: Enhancing your text with visuals, videos, sound.
  • Using links: Internal links, external links.
  • Giving a sense of depth.
  • Ranking and promoting content.
  • Scripting your content: Breakdown and progress.
Hands-on work
Adapting and enhancing texts.

5
Copywriting

  • Making titles, subtitles, intertitles and lead-ins.
  • Applying Web-related typographical rules.
  • Verifying ponctuation.
Hands-on work
Correcting and improving texts.

6
Optimizing your content

  • Improving your SEO.
  • Using a keyword generator.
  • Optimizing your visibility on the technical site: Code and html tags.


Customer reviews
4,5 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed. (Translated by Deepl)
ANTONIN G.
11/12/25
5 / 5

Une formation percutante, très enrichissante et parfaitement animée qui m’apportera beaucoup professionnellement. Bravo !
AMRANI SAID E.
11/12/25
5 / 5

Le contenu est adapté aux problématiques des élèves. Les supports sont simples d’utilisation. Je recommande cette formation.
EMELINE G.
02/10/25
4 / 5

It's not always easy to keep your audience's attention over two days of distance learning, so well done to Gwenaël for pacing the content over the two days. I would have liked to have had a few more practical exercises and perhaps shorter exercises spread out over the course.

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