Publication date : 05/24/2024
Course : AI at the service of your marketing and sales strategyChallenges and opportunities
Practical course - 1d
- 7h00 - Ref. IAK
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 | Understand the benefits and challenges of using AI in your marketing or sales strategy |
| Identify the benefits of using AI to optimize your market strategy |
| Support the implementation of AI-based solutions and tools for marketing or sales strategy |
| Master the impact of AI on the organization of marketing and sales departments |
Intended audience
Executives in charge of marketing strategy, company directors, marketing or sales managers, marketing or sales executives, product managers. return to top of line trolleys
Prerequisites
No special knowledge required.
Practical details
Hands-on work
This training course is based on practical illustrations using real-life company applications and feedback from the trainer.
Teaching methods
Theoretical input alternates with practical illustrations and case studies.
Course schedule
1 How AI works overall, and what data can be used on customers and prospects
- Understand how AI works globally.
- Identify the strategic and operational impacts of AI on the company.
- Identify the specifics and functioning of an AI-based project.
- Demystify machine learning algorithms: supervised and unsupervised algorithms, neural networks.
- Identify internal and external data sources that can be used by AI in sales and marketing.
- Control the risks associated with managing customer or prospect data (RGPD, cybersecurity...).
- Leverage data with AI tools to extract useful information.
2 Using AI for data analysis and decision-making
- Analyze market trends with AI to optimize positioning.
- Enrich your competitive analysis with AI.
- Better understand consumer behavior and generate leads thanks to AI.
- More accurately predict the needs and behaviors of customers and prospects.
- Optimize your advertising campaigns and refine your content strategy with AI.
3 Improving customer service quality
- Analyze customer satisfaction data.
- Automate certain customer service tasks.
- Personalize the customer experience using AI.
4 Ethics and the use of AI in marketing and sales
- Take into account ethical and [[green IT]] dimensions in AI projects.
- Be vigilant about the data processed by AI (private, confidential or discriminating data, etc.).
- Rely on transparency and explainable AI (XAI) to justify or explain decisions taken.
- Consider AI as a tool to support evaluation and decision-making, without disempowering players.
Customer reviews
4,5 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
MARIE M.
20/03/26
4 / 5
Contenu complet présentant un large panorama des différentes interfaces IA. J’aurais apprécié davantage de pratique.Animateur dynamique, bien au fait de son sujet.
LUCIE B.
20/03/26
5 / 5
Très bon enseignement et très bonne approche des cas pratiques.Contenu de formation et formateur très qualitatif.
THIERRY V.
01/12/25
5 / 5
Good overview of AI tools, but a little short in a day, needs more practice
PARTICIPANTS
Executives in charge of marketing strategy, company directors, marketing or sales managers, marketing or sales executives, product managers. return to top of line trolleys
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Executives in charge of marketing strategy, company directors, marketing or sales managers, marketing or sales executives, product managers. return to top of line trolleys
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
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