Publication date : 02/16/2026
Course : Real estate: communicating and building customer loyaltyImproving customer relations through effective communication
Practical course - 1d
- 7h00 - Ref. IMR
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 | Develop interpersonal and professional communication skills |
| Build lasting relationships of trust with customers |
| Implement concrete customer loyalty initiatives |
| Gérer les situations délicates et transformer les réclamations en opportunité |
Intended audience
Real estate agents, real estate negotiators, agency managers, sales representatives and customer advisors in the real estate sector.
Prerequisites
no
Practical details
Hands-on work
Development of a loyalty action plan.
Teaching methods
active
Course schedule
1 Master the fundamentals of professional communication
- Adopt the principles of interpersonal communication
- Understand the principles of verbal, non-verbal and para-verbal communication
- Adapting a professional posture and anchoring customer relations
Role-playing
Customer interviews followed by collective reflection on the impact of posture on customer relations
2 Build and maintain lasting customer relationships
- Understanding customer expectations, needs and motivations
- Personalize customer relations and follow-up
- Manage key contact points throughout the customer journey
- Building customer loyalty and satisfaction
Case study
Analysis of a real estate customer journey and development of a loyalty action plan
3 Handling delicate situations and customer complaints
- Identify sensitive and high-risk situations
- Using communication techniques in tense situations
- Handling complaints and disagreements
- Turning dissatisfaction into a loyalty opportunity
- Preserving customer relationships over the long term
Role-playing
Handle customer complaints and announce sensitive decisions and information
PARTICIPANTS
Real estate agents, real estate negotiators, agency managers, sales representatives and customer advisors in the real estate sector.
PREREQUISITES
no
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Real estate agents, real estate negotiators, agency managers, sales representatives and customer advisors in the real estate sector.
PREREQUISITES
no
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class
Last places available
Guaranteed date, in person or remotely
Guaranteed session