1

Understanding the challenges of innovation

• The difference between innovation and creativity.
• The expected benefits. Barriers and hindrances to innovation.
• Creativity as a new management style.

2

Carrying out an inventory

• Conducting an audit of your team or company.
• How the most innovative companies operate. Identifying your creative profile.

3

Implementing an innovation process

• Choose a strategy adapted to your company and your team. Manage obstacles, space and time.
• Recognise innovation as a skill by involving human resources.
• Systematise the search for ideas.
• Optimize your team's creative intelligence.
• Strengthen open-mindedness and cohesion.

4

Stimulating your employees' creativity

• Methods to bring innovation to life on a daily basis.
• Relationships of trust, partnership and creativity.
• The art of asking thought-provoking questions.
• Group dynamics.

5

Developing your creative potential

• Tools, methods, advantages and limitations.
• Practise divergent thinking. Heuristic divergence. Brainwriting. The six thinking hats.
• Virtual consultant technique or role-storming.
• Convergence. Building mental maps.
• Intuition and recreational breaks.
• Reprimands and the virtues of provocation.
• Associative methods and metaphorical thinking.

6

Building the innovation approach

• Analysing objectives and reformulating the problem.
• Coming up with new ideas.
• The distinction between true good ideas and false good ideas.
• The cycle: generation, protection and recycling of ideas.
• Assessment and selection of solutions. Implementation.

7

Assessing innovation

• Qualitative and quantitative indicators.
• Indicators for team cohesion.
• Indicators for motivation.
• Indicators for talent retention.

8

Building an action plan

• Familiarisation with the approach.