Publication date : 05/19/2025
Course : AI to create compelling content (text, visuals, video)
Practical course - 2d
- 14h00 - Ref. TVV
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 | Understand the ethical and legal principles related to the use of AI in content creation |
| Master the art of writing appropriate prompts to generate relevant texts, images and videos |
| Integrate AI tools into a structured, coherent content strategy |
| Increase efficiency and creativity through AI content automation and optimization |
Intended audience
Communications executives, marketing managers, journalists, community managers and all professionals wishing to explore AI tools to accelerate and enrich their content production
Prerequisites
No
Practical details
Alternating theoretical contributions, on-line demonstrations and practical exercises. Practical exercises using concrete tools.
Course schedule
1 Understanding the ethical challenges of AI
- Societal issues and the impact of AI
- AI precautions, biases and hallucinations
- Ethics, copyright, intellectual property and regulations
Storyboarding workshops
Identifying and assessing risk situations
2 Mastering the prompt to create relevant content
- Efficiently structuring your prompt
- Defeating AI bias
- Humanizing your newsroom
Hands-on work
Creation of a prompt for an editorial need (post, e-mailing...), application of humanization techniques.
3 Preparing your editorial strategy with AI
- Overview of AI tools for writing
- Define your objectives: articles, newsletters, posts, e-mails, prospecting, reports, job offers...
- Key stages: research, structuring, angle, tone and style, constraints
- Overview of AI detectors for testing and reworking text
Hands-on work
Writing prompts for an objective and writing medium of your choice. Use an AI detector and optimize your text. Sharing results and best practices.
4 Master AI-assisted writing techniques
- Learn how to write with AI
- Challenging the AI: controlling length, generating titles, justifying choices
- SEO and inclusion: writing alternative text for visuals
Hands-on work
Final copywriting workshop: apply different copywriting methodologies to the same brief, humanize versions, generate several headlines and have choices justified, validate versions with detectors. Use AI to create SEO-optimized alternative text.
5 Creating visuals with AI
- Overview of AI tools for creating visuals
- Structure your prompt and guide AI: style, palette, framing, few-shot technique, formats...
- Create a recurring character and know how to reuse it
- Create a logo
Hands-on work
Create a prompt and compare the results of several AIs (business scene, character, logo, text).
6 Editing and optimizing visual prompts
- Modifying an existing visual
- Apply a specific style (pixel art, flat design, realistic, 3D, YouTube vignette)
- Optimizing visual prompts with AI
Hands-on work
Practice advanced visual editing functions
7 Creating videos with AI
- Overview of AI tools for video creation
- Text-to-Video: transforming a script into an animated sequence
- Visual-to-Video: animating a still visual
- Create an avatar/character and make it talk (Lip-Sync)
- Add AI-generated voice-over and auto-subtitles
- Optimizing video prompts with AI
Hands-on work
Create videos from a prompt, animate a visual, apply the Lip-Sync function, subtitle your videos. Create and edit a 30-second clip + voice-over + subtitles + music.
8 Creating AI agents on ChatGPT
- Introducing GPT
- Increase productivity by automating recurring prompts (copywriting, visuals and videos)
Hands-on work
Define and create a GPT for recurring use
Customer reviews
4,5 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
MORGANE M.
17/11/25
5 / 5
The content was relevant and educational, with lots of exercises to get to grips with the theory. I'm leaving with the keys to improving my prompts and productivity.
FRANÇOIS L.
17/11/25
5 / 5
All the subjects were well covered, and would have deserved a training course far too long to be feasible!
MARIE B.
17/11/25
5 / 5
The training was very well done. A very good mix of theory and practice, a trainer who knows how to adapt and adapt the exercises to different environments. I came away from the course feeling confident about how best to handle AI (while continuing to improve).
PARTICIPANTS
Communications executives, marketing managers, journalists, community managers and all professionals wishing to explore AI tools to accelerate and enrich their content production
PREREQUISITES
No
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Communications executives, marketing managers, journalists, community managers and all professionals wishing to explore AI tools to accelerate and enrich their content production
PREREQUISITES
No
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
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