Course : Public sector: optimizing customer relations

Practical course - 2d - 14h00 - Ref. UBL
Price : 1190 € E.T.

Public sector: optimizing customer relations




This practical course will teach you how to rethink service relationships to improve customer satisfaction. You'll learn how to adapt your posture and discourse to facilitate and strengthen the bond with customers. This will enable you to develop healthier, more productive relationships.


INTER
IN-HOUSE
CUSTOM

Practical course in person or remote class
Disponible en anglais, à la demande

Ref. UBL
  2d - 14h00
1190 € E.T.




This practical course will teach you how to rethink service relationships to improve customer satisfaction. You'll learn how to adapt your posture and discourse to facilitate and strengthen the bond with customers. This will enable you to develop healthier, more productive relationships.


Teaching objectives
At the end of the training, the participant will be able to:
Measuring the impact of service on user satisfaction in the public sector
Master the steps of a face-to-face customer interview
Apply techniques to conduct an effective interview with a customer
Adopt an assertive and reassuring posture to temper exchanges and capture the attention of your interlocutor
Argue and deal with objections to persuade while respecting others

Intended audience
Any public service employee or manager wishing to improve customer relations.

Prerequisites
No special knowledge required.

Practical details
Exercise
Theoretical input, feedback and sharing of experience, individual and collective analysis, role-playing.

Course schedule

1
Integrating the spirit of service into the notion of public service

  • Discover personal resistance.
  • Confronting points of view.
  • Take a broader view.
  • Transforming obstacles into resources for success.
Group discussion
Individual analysis of one's relationship with the service approach, group sharing and search for solutions.

2
Understanding the challenges of service relationships

  • Prioritize customer needs.
  • Understand the impact of customer satisfaction on the relationship.
  • Measuring loyalty.
Exercise
Exercise empathy with customers, structure their expectations and find appropriate solutions.

3
Making contact successfully

  • Understand the impact of non-verbal communication on the customer's first impression.
  • Structure your approach.
  • Provide a structured introduction.
  • Take the lead in the exchange.
Role-playing
Role-playing exercises, analyzed and debriefed by the group.

4
Getting to know your customer

  • Understand how filters work.
  • Master the art of discovery questioning.
  • Develop active listening skills.
  • Identify users' rational and irrational motivations.
Exercise
Questioning and active listening exercises.

5
Convincing

  • Respect the essential steps for convincing.
  • Turn the advantages of your offer into customized benefits.
  • Avoid inappropriate words and behavior.
  • Emphasize your speech with a congruent attitude.
Role-playing
Construction and argumentation work. Group analysis and debriefing.

6
Reassure the customer and conclude

  • Manage your behavior in tense or conflictual situations.
  • Differentiate between types of user resistance.
  • Dealing with expressed and unexpressed objections.
  • Know when and how to bring the conclusion.
Role-playing
Objection handling exercise. Group analysis and debriefing.


Publication date : 05/30/2024



This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.

Dates and locations

Dernières places
Date garantie en présentiel ou à distance
Session garantie
From 2 to 3 November 2026
FR
Remote class
Registration
From 21 to 22 June 2027
FR
Remote class
Registration
From 21 to 22 June 2027
EN
Remote class
Registration

REMOTE CLASS
2026 : 2 Nov.

2027 : 21 June, 21 June



This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.