Publication date : 05/15/2024

Course : PrestaShop, create and manage your e-commerce site

key stages in the organization of e-logistics

Practical course - 3d - 21h00 - Ref. SPL
Price : 1820 € E.T.

PrestaShop, create and manage your e-commerce site

key stages in the organization of e-logistics



Creating an e-commerce site can be complex, both technically and legally. Integrate your products, choose a hosting provider to suit your ambitions, manage your inventory and orders. This course will help you master the e-commerce supply chain and create a dedicated site using the Prestashop CMS.


INTER
IN-HOUSE
CUSTOM

Practical course in person or remote class
Available in English on request

Ref. SPL
  3d - 21h00
1820 € E.T.




Creating an e-commerce site can be complex, both technically and legally. Integrate your products, choose a hosting provider to suit your ambitions, manage your inventory and orders. This course will help you master the e-commerce supply chain and create a dedicated site using the Prestashop CMS.


Teaching objectives
At the end of the training, the participant will be able to:
Understanding the specifics of e-logistics
Optimize e-commerce flows, storage, order preparation, delivery and returns
Building e-logistics around e-customer expectations
Setting up an operational e-commerce site with Prestashop
Manage and track the activity of a merchant site

Intended audience
Anyone wishing to create or manage an e-commerce site.

Prerequisites
Basic knowledge of Windows and Web use.

Practical details
Teaching methods
Case studies illustrate the key stages in the organization of e-logistics.

Course schedule

1
E-commerce news and trends

  • Definitions and key concepts.
  • Connected commerce sales channels.
  • Understand the regulations applicable to e-commerce.
  • Advantages and challenges of e-commerce

2
Steps for creating an e-commerce site

  • Needs and target identification and forecast management.
  • Integrate logistics and transport constraints.
  • Manage customer demand and forecasts.
  • Anticipate the impact of seasonality.
  • Ensure product availability and stock levels.
  • Meeting customer requirements: deadlines and service quality.
Case study
Comparative analysis of e-commerce activities and identification of the logistics specificities implemented.

3
Introducing Prestashop

  • Prestashop overview: features and benefits.
  • Server configuration and Prestashop installation.
  • Exploring the Prestashop administration interface.
Hands-on work
Create product and customer catalogs; Create store home page, categories and product sheets.

4
Adapting order picking to e-commerce

  • Optimize order-picking and copacking activities.
  • Integrate packaging constraints.
  • Comply with customs and tax requirements.
  • Manage backorders.
Case study
Illustrations of e-commerce order preparation. Review of the risks of additional costs and specific customs and tax issues.

5
Organizing delivery and transport

  • Implement a storage optimization strategy.
  • Responding to transport constraints in e-logistics: last mile, tracking...
  • Organize delivery, handling of non-conformities, carrier/customer relations.
  • Manage and control returns.
  • Choose to outsource your logistics/transport operations.
Case study
Successful logistics and transport outsourcing. Identify key success factors and manage risks.

6
Prestashop site design and customization

  • Choosing the right e-commerce theme.
  • Change colors, fonts and images.
  • Add banners and custom logos.
  • Add product categories.
  • Import products from an external source.

7
Managing performance and optimizing operations

  • Identify sources of waste and breaks in the value chain.
  • Analyze operating times.
  • Define KPI's, build dashboards and productivity charts.
  • Adapt your IS to the specificities of e-commerce: flows, WMS, TMS, identification, traceability.
Hands-on work
Evaluate the strengths and weaknesses of your e-logistics system. Identify potential optimization projects.

8
Order management on Prestashop

  • Processing of incoming orders.
  • Integration of popular payment solutions (PayPal, Stripe, etc.).
  • Configuration of security parameters.
  • Monitor site activity.
Hands-on work
Finalize the project by integrating a payment source. Set up security and statistical tools to monitor activity. Propose special offers.