In a constantly changing world, it’s critical to preserve what makes a company unique while seizing new growth opportunities. Building and deploying a corporate strategy, defining action plans and seeing them through, and improving a competitive position are necessary but not sufficient to ensure business continuity, prevent and manage risks, or plot out a path to long-term success. Corporate executives must now juggle a variety of organisational, financial, and technical approaches, while keeping emergent social and environmental issues in mind. Anticipating and innovating in digital technology is also essential to creating value and growth. Companies are contending with the arrival of innovative newcomers with a national and international reach. They have every reason to make their digital transitions successful, particularly by upgrading their processes and organisational methods while also optimising their business models.
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