Course : Sales and marketing assistant, the jobinterface with sales representatives and build customer loyalty
Practical course - 2d
- 14h00 - Ref. ASC
|
Download in PDF format
Share this course by email
 | Streamline the relationship between internal and external sales teams |
| Optimize time and priority management and know how to say no |
| Be comfortable communicating with customers |
| Write effective, dynamic letters |
| Develop customer satisfaction: orders and recommendations |
| Identify the sales assistant's scope of action |
Intended audience
Sales assistant assistant, sales administrator (ADV), sales and customer relations assistant.
Prerequisites
No special knowledge required.
Practical details
Hands-on work
Pedagogy based on participants' expectations. Practical examples, exchanges, theoretical input. Case studies and role-playing.
Teaching methods
Active teaching.
Course schedule
1 Sales administration
- Process and monitor contracts from receipt to delivery.
- Act as an interface between internal (sales, production, accounting...) and external (customer) departments.
- Monitor ongoing business and manage discrepancies.
- Maintain sales activity monitoring dashboards.
- Focus on CRM.
Exercise
Draw up a job description for the sales assistant and sales representative (job description, main and occasional tasks, hierarchical and occasional links, required qualities, etc.). Discussions. Build, update and "maintain" a sales department dashboard.
2 Efficient time management
- Prioritize different priorities: prospects, customers, sales people, managers.
- Assist the manager and sales staff in day-to-day management.
- Managing commercial e-mails.
- Build and optimize your sales activity management matrix.
Hands-on work
Exercise: create your own time and priority management matrix specific to your sales activity. Setting the scene: two volunteer participants present their own matrix to the group. Discussion.
3 Adding value to sales actions
- Advise, guide and sell through multiple channels (e-mail, telephone, possibly face-to-face).
- Make contact (ask questions, expectations and motivations).
- Engage towards the conclusion (dealing with objections, argumentation and conclusion techniques).
- Monitor and participate in market and competitor intelligence.
- Support sales assistance (trade shows and events, communication support).
Role-playing
Customer relations simulations on the telephone: staying positive and dealing with a difficult prospect or customer. Group debriefing.
4 Optimizing written and oral communication
- Know the rules of communication (verbal, paraverbal, non-verbal).
- Streamline telephone communication.
- Prevent disputes and handle customer complaints.
- Structure your professional writing: clear, concise, precise.
Hands-on work
Customer relations simulation on the telephone: dealing effectively with customer complaints, managing conflicts. Group debriefing.
Exercise: responding to a customer in writing (related to his/her world).
Customer reviews
4,4 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
HELENE G.
07/07/25
5 / 5
Interesting content, regular role-playing, advice
Publication date : 05/27/2024
PARTICIPANTS
Sales assistant assistant, sales administrator (ADV), sales and customer relations assistant.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Sales assistant assistant, sales administrator (ADV), sales and customer relations assistant.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
Last places available
Guaranteed date, in person or remotely
Guaranteed session