Course : Define your pricing strategy and optimize profitability
Practical course - 2d
- 14h00 - Ref. TAR
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 | Make the link between product positioning and pricing policy |
| Develop a pricing strategy for a product |
| Take into account all the factors involved in setting a price |
| Monitor, control and adapt pricing policy |
| Knowing the specifics of pricing policy in services |
| Use the most appropriate pricing methods for your business |
Intended audience
Sales/marketing managers, product managers, market managers, sales managers, anyone working on positioning and defining a service offering.
Prerequisites
No special knowledge required.
Practical details
Hands-on work
Case studies. Calculation exercises and definition of indicators. Each participant develops a pricing strategy adapted to the positioning of their offer.
Course schedule
1 Understanding the strategic importance of pricing
- Set strategic priorities: profitability, market share growth, customer satisfaction...
- Adapt your pricing policy to the competitive environment.
- Factor product/service lifecycles into your pricing strategy.
2 Understand the specifics of pricing policies in the service sector
- Specific features of the service offering: legislation, long-term relationships, tunnel effect.
- Optional pricing strategy, Yield management.
Case study
Study of a pricing strategy to smooth demand.
3 Factors to consider when setting prices
- The impact of regulations.
- The structure of production costs.
- The pricing and margin policies of intermediary customers and service providers.
- The concept of price elasticity of demand (associated with perceived value).
Case study
Value chain analysis.
4 The steps used to set the price
- The cost approach.
- The elasticity of demand approach: customer attitudes to price.
- The perceived value approach.
- The competitive approach: alignment, optimal gap...
Case study
Psychological price method.
5 Combine different approaches in your marketing strategy
- The cost approach.
- The elasticity of demand approach.
- The perceived value or psychological price approach.
- The competitive approach: alignment, penetration, skimming.
Exercise
Each participant builds a pricing policy for all or part of his offer: strategic choices and calculation of different options.
6 Monitor and control its pricing policy
- Drawing up dashboards.
- Analysis of results, deviations and causes.
- Suggestions for corrective action.
Hands-on work
Select monitoring and control indicators.
Customer reviews
4,4 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
FABIEN L.
15/12/25
4 / 5
I didn't understand the outline of the training material. However, the content is very rich. And Régis has mastered his subject.
VIRGINIE M.
15/12/25
5 / 5
Very interesting and tailored to my needs
Publication date : 07/04/2024
PARTICIPANTS
Sales/marketing managers, product managers, market managers, sales managers, anyone working on positioning and defining a service offering.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Sales/marketing managers, product managers, market managers, sales managers, anyone working on positioning and defining a service offering.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class
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Guaranteed date, in person or remotely
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