Marketing

Turn your potential into recognized marketing expertise with our training programs. Learn to develop cross-channel and brand content strategies to build customer loyalty, grow your business, and strengthen your brand image. Master SEO/SEA to increase your visibility and ROI. Integrate AI for greater efficiency, in compliance with the GDPR. Commit to responsible marketing (CSR, sustainability trends) and participate in design thinking/UX design workshops to create memorable user experiences. Make your marketing ambitions a reality!

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Marketing Strategy, Digital, and Cross-Channel

Marketing: Strategy and Management

Marketing Keys

CLE - 3 d

4,5/5

Next session : 09/12/2026

Designing and implementing a marketing strategy

MAS - 3 d

4/5

Next session : 26/10/2026

Building marketing dashboards

TBM - 2 d

Next session : 13/05/2027

Developing a data-driven marketing strategy

MDE - 2 d

Next session : 14/01/2027

Successful service marketing

RKE - 2 d

4,2/5

Next session : 01/07/2027

Design and manage your digital marketing plan

PMD - 2 d

5/5

Next session : 04/11/2027

Digital marketing: Implementation strategies

MKD - 2 d

4,5/5

Next session : 08/10/2026

Digital marketing, state of the art and trends

MKA - 2 d

4,6/5

Next session : 10/06/2027

Implement your customer acquisition and retention strategy

MCF - 2 d

4,1/5

Next session : 18/11/2027

Sustainable and responsible marketing

DRR - 2 d

5/5

Next session : 25/11/2027

AI at the service of your marketing and sales strategy

IAK - 1 d

4,6/5

Next session : 24/02/2027

Product Manager, Product Marketing

Product Management as a Profession

FCP - 3 d

4,8/5

Next session : 26/10/2026

Launch a new product

LNP - 3 d

4,9/5

Next session : 15/03/2027

Lean Startup, assessing a product's potential for success

LUT - 2 d

4,2/5

Next session : 17/06/2027

Design Thinking: Developing innovative products and services

DSH - 2 d

4,6/5

Next session : 26/11/2026

Marketers: developing your creativity

CMK - 2 d

5/5

Next session : 01/07/2027

Digital Marketing

Webmarketing: The Fundamentals

MFW - 3 d

4,4/5

Next session : 21/06/2027

Webmarketing, advanced

WMA - 2 d

5/5

Next session : 17/06/2027

Webmarketing: increase the visibility of your website

EMC - 2 d

4,6/5

Next session : 18/03/2027

Inbound Marketing, converting prospects into customers

INB - 2 d

4,6/5

Next session : 17/06/2027

Marketing Skills Tailored to OPCO ATLAS Member Companies

Marketing strategy for publishers

SMD - 2 d

3,9/5

Next session : 24/06/2027

Operational marketing for publishers

MUO - 3 d

4,6/5

Next session : 02/06/2027

Complex sales techniques for software publishers

TVE - 3 d

4,4/5

Next session : 19/05/2027

100% e-learning

Digital culture e-learning channel

8DC - 1 d

Brand Content, Brand Strategy

Brand Content and Brand Strategy

Brand Content and Storytelling: optimizing your brand strategy

STT - 1 d

5/5

Next session : 11/06/2027

Mastering image marketing

PIM - 2 d

4,8/5

Next session : 10/06/2027

Brand Content: A Digital Approach

Design accessible web and editorial content

CED - 2 d

4,2/5

Next session : 05/07/2027

Developing a data-driven marketing strategy

MDE - 2 d

Next session : 14/01/2027

Brand Content and Product Strategy

Product Management as a Profession

FCP - 3 d

4,8/5

Next session : 26/10/2026

Launch a new product

LNP - 3 d

4,9/5

Next session : 15/03/2027

Successful operational marketing

MAR - 3 d

4,8/5

Next session : 10/05/2027

Building marketing dashboards

TBM - 2 d

Next session : 13/05/2027

Inbound Marketing, converting prospects into customers

INB - 2 d

4,6/5

Next session : 17/06/2027

Content Strategy

Mastering image marketing

PIM - 2 d

4,8/5

Next session : 10/06/2027

Marketing Trends, New Approaches

New Marketing Methods

Marketers: developing your creativity

CMK - 2 d

5/5

Next session : 01/07/2027

Launch a marketing campaign with influencers

INF - 2 d

5/5

Next session : 21/01/2027

Design Thinking: Developing innovative products and services

DSH - 2 d

4,6/5

Next session : 26/11/2026

Design Thinking, PDGO-DT certification

STK - 2 d

4,2/5

Next session : 10/06/2027

Collective Intelligence Facilitation, PDGO-F certification

GFE - 3 d

5/5

Next session : 12/05/2027

Lean Startup, assessing a product's potential for success

LUT - 2 d

4,2/5

Next session : 17/06/2027

Mastering image marketing

PIM - 2 d

4,8/5

Next session : 10/06/2027

Adapting to New Consumption Patterns

Neuromarketing, rethinking strategy and optimizing performance

OMM - 2 d

Next session : 10/06/2027

Putting the customer experience at the heart of your marketing strategy

EMK - 2 d

5/5

Next session : 24/06/2027

New Digital Trends

Digital marketing, state of the art and trends

MKA - 2 d

4,6/5

Next session : 10/06/2027

Make your digital marketing more responsible

NUR - 2 d

Next session : 18/11/2027

Big Data and marketing strategy, uses and implementation

BAD - 2 d

Next session : 11/03/2027

Google Ads: optimizing your campaigns in the age of AI

GAD - 2 d

4,5/5

Next session : 31/05/2027

Marketing Automation, optimizing your marketing campaigns

MKO - 1 d

4,1/5

Next session : 04/06/2027

Marketing Campaigns, Visibility, SEO

Visibility and Brand Awareness

Webmarketing: increase the visibility of your website

EMC - 2 d

4,6/5

Next session : 18/03/2027

Design accessible web and editorial content

CED - 2 d

4,2/5

Next session : 05/07/2027

Launch a marketing campaign with influencers

INF - 2 d

5/5

Next session : 21/01/2027

Marketing Campaigns

Building marketing dashboards

TBM - 2 d

Next session : 13/05/2027

Optimize your digital media investments

WZM - 2 d

Next session : 27/09/2027

Launch a digital advertising campaign

CPD - 2 d

Next session : 25/11/2027

Launch a marketing campaign with influencers

INF - 2 d

5/5

Next session : 21/01/2027

Marketing Automation, optimizing your marketing campaigns

MKO - 1 d

4,1/5

Next session : 04/06/2027

Emailing and newsletters, designing and implementing campaigns

NEW - 2 d

4,6/5

Next session : 10/05/2027

Google Ads: optimizing your campaigns in the age of AI

GAD - 2 d

4,5/5

Next session : 31/05/2027

Google Analytics 4 (GA4)

Google Tag Manager

GTM - 1 d

Next session : 04/11/2027

Optimize web performance with Google Tag Manager

GTA - 2 d

4,6/5

Next session : 25/01/2027

Google Analytics (GA4), analyze your website statistics

LYT - 2 d

3,9/5

Next session : 11/01/2027

Advanced Google Analytics (GA4)

GAX - 2 d

4,4/5

Next session : 24/05/2027

Google Analytics 4, track and improve your e-commerce performance

ECG - 1 d

Next session : 01/04/2027

Analyze your GA4 digital data with no-code tools

GAB - 2 d

Next session : 04/11/2027

Looker Studio: transform your data into interactive dashboards

LST - 2 d

4,8/5

Next session : 18/01/2027

BigQuery for Google Analytics 4, analyze your data

GBQ - 1 d

Next session : 25/03/2027

Search Engine Optimization

Digital Analytics, strategy and best practices

DAL - 2 d

4,8/5

Next session : 18/11/2027

Natural referencing strategies and techniques

FER - 1 d

5/5

Next session : 16/11/2027

Optimize web performance with Google Tag Manager

GTA - 2 d

4,6/5

Next session : 25/01/2027

Google Tag Manager

GTM - 1 d

Next session : 04/11/2027

Introduction to Matomo: analyze your site's performance independently

MAQ - 1 d

4,6/5

Next session : 18/03/2027

Piano Analytics: analyze, control and optimize your website's performance

PNA - 1 d

4,4/5

Next session : 11/03/2027

Market Research, Market Intelligence

Essentials 3.5 Hours – Remote Classroom Only

Leading a creative focus group

9FG - 0,5 d

5/5

Market Research

Market research and survey techniques

TEM - 2 d

4,4/5

Next session : 07/06/2027

Managing a Benchmarking project

BEN - 2 d

Next session : 03/06/2027

Designing and implementing a marketing strategy

MAS - 3 d

4/5

Next session : 26/10/2026

Design and manage your digital marketing plan

PMD - 2 d

5/5

Next session : 04/11/2027

Digital marketing: Implementation strategies

MKD - 2 d

4,5/5

Next session : 08/10/2026

Marketing and Legal Intelligence

AI and social networks, professionalizing web monitoring and research

VIA - 1 d

5/5

Next session : 15/03/2027

Implement effective competitive intelligence

VCU - 2 d

4,3/5

Next session : 25/03/2027

E-commerce

E-commerce: Social Media, E-merchandising

Digital and social networking essentials for SMEs

FDR - 2 d

5/5

Next session : 23/09/2027

E-commerce: Legal Aspects and GDPR

RGPD, raising awareness of data protection regulations

TPD - 1 d

4,5/5

Next session : 16/03/2027

GDPR: Mastering the General Data Protection Regulation

LIL - 2 d

4,4/5

Next session : 06/10/2026

Master the legal aspects of the Internet

AJI - 2 d

5/5

Next session : 25/03/2027

Training schedule in :

Marketing

Brussels
Lille
Paris
CLASSES À DISTANCE
Marketing

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